India Hair Mask Market: Analysis of Industry Size, Share, and Competition

According to TechSci Research report, “India Hair Mask Market By Nature (Natural, Organic, Synthetic), By Distribution Channel (Hair Salons, Supermarkets/Hypermarkets, Online and Others), By Region, Competition Forecast & Opportunities, FY2027”, the India Hair Mask market is anticipated to witness robust growth during the forecast period, FY2023-FY2027. The growing concerns over maintaining the quality of hair and the rising consumer awareness towards grooming and beauty products are the major driving factors accelerating the market demand.

Hair masks are considered beneficial for the hair's health as they aid in the reversal of hair damage, re-hydration of dry hair, and smoothens the hair. Customers are becoming conscious of the way they look and the products they use. The rising the efforts to improve the appearance and growing demand for hair care products are expected to contribute to the India hair mask market’s growth.

The increase in the demand for men’s grooming products and the launch of hair masks focused on nourishing the hair quality of men is expected to fuel the market growth. The rise in the awareness among men about the benefits of using quality hair care products to maintain the health of the hair is influencing the market demand. Hair masks are gaining popularity among the male population as Hair Mask are considered as a treatment for hair loss, grey hair, split ends, and dandruff.

Hair mask manufacturers are focusing on launching innovative products dedicated to male grooming. The increase in the number of hair salons and spas in tier II and tier III cities of the country and improving disposable income of middle-class families to enhance personal appearance are expected to fuel the demand for hair masks for commercial use.

However, the availability of home remedies that can be used as hair masks such as coffee hair packs and banana hair packs might restrain the growth of the India hair mask market in the forecast period.

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The India hair mask market is segmented into nature, distribution channel, regional distribution, and company. On the basis of nature, the India hair mask market is divided into natural, organic, and synthetic. The natural hair mask segment is expected to witness the fastest incremental growth during the forecast period, FY2023-FY2027. The use of hard chemicals, shampoos, chemical treatment over the hair degrades the quality and health of hair eventually, which fuels the demand for organic and silicone-free hair mask variants, which are expected to witness a surge.

Hair masks contain chemicals intended for hair nourishing and scalp moisturizing properties which can cause irritation or allergic reaction to an individual. The application of a hair mask on the scalp due to the presence of certain harmful chemicals might cause hair fall, split ends, or any other hair-related problems. Therefore, the market players are trying to launch chemical-free, naturally made hair masks, which is expected to create lucrative opportunities for the growth of the natural hair mask market.

On the basis of distribution channel, the India hair mask market is divided into hair salons, supermarkets/hypermarkets, online, and others. The supermarkets/hypermarkets segment is expected to dominate the India hair mask market in the next five years. The availability of many retail stores in supermarkets/hypermarkets increases the customer accessibility to explore and compare the price and specifications of products before purchasing them.

The multiple numbers of retail stores are stored under a single roof which provides ample space and opportunity for the customer to have a better understanding and information about the product. Leading hair mask brands organize promotional campaigns to attract customers and assign a salesperson to explain the queries of the customer. The urban population prefers to visit the supermarkets/hypermarkets at weekends to shop the household products with offered discounts.

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“The introduction of hair mask variants varying on the basis of hair type, ingredients, application time by the market players, and the willingness of the youth population to spend on the self-care products are majorly influencing the market demand. Market players are investing in research and development activities to manufacture hair masks based on natural ingredients to lower the harmful effect of chemicals on hair, which is expected to propel the India hair mask market’s growth till FY2027” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

“India Hair Mask Market By Nature (Natural, Organic, Synthetic), By Distribution Channel (Hair Salons, Supermarkets/Hypermarkets, Online and Others), By Region, Competition Forecast & Opportunities, FY2027”, has evaluated the future growth potential of India hair mask and provides statistics and information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India hair mask market.

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