Overview and Scope
Search engine optimization (SEO) refers to the process of how to make a website better so that it will appear more frequently when people search for goods or services.
Sizing and Forecast
The search engine optimization services market size has grown rapidly in recent years. It will grow from $75.13 billion in 2023 to $88.91 billion in 2024 at a compound annual growth rate (CAGR) of 18.3%. The growth in the historic period can be attributed to growth in digital media consumption, rise in penetration of smartphones and internet services, digital empowerment of older generations, and favorable government initiatives.
The search engine optimization services market size is expected to see rapid growth in the next few years. It will grow to $170 billion in 2028 at a compound annual growth rate (CAGR) of 17.6%. The growth in the forecast period can be attributed to increase in digital advertising revenues, emergence of affordable internet in developing countries, growing digital native population, and increase in social media usage. Major trends in the forecast period include rich snippets, focus on visual content, video content optimization, mobile optimization, page experience signal, voice search, extensive keywords research, and use of featured snippet.
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Segmentation & Regional Insights
The search engine optimization services market covered in this report is segmented –
1) By Type: Agencies SEO Services, Freelancer SEO Services
2) By Organisation: Small and Medium Enterprises (SMES), Large Enterprises
3) By End-User Industry: Professional Services, IT Services, Ecommerce, Hospitality, Recreation, Real Estate, Other End-User Industries
Asia-Pacific was the largest region in the search engine optimization services market in 2023. Africa is expected to be the fastest growing region in the forecast period. The regions covered in the search engine optimization services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
Rising penetration of mobile, tablet and other electronics and rising data consumption will drive the web content, search portals, and social media market. Rising sales of electronics lead to an increased number of people that own internet-accessible devices and increasing access to digital platforms. For example, the average time spent on the internet by each person in the US is increased to 282 minutes per day in 2021, giving companies the opportunity to generate more revenue per user. This rising average internet use is expected to drive the search engine optimization services market.
Key Industry Players
Major companies operating in the search engine optimization services market report are WEBFX, The SEO Works Limited, Moz, Inc., WordStream, SEOimage.com, Searchmetrics, SEMrush (US), Boostability, Adlift, Straight North, SocialSEO, Webguru Tokyo, Sherlock Communications, Spiralytics Agency, SEoplus, SEO Cupcake, Info Cubic, SEO Works, SEOValley, Gustin Quon, Onely, Flatstack, Ignite Visibility, SEO Valley, KeyScouts, Professional SEO company TrustCorp, VJG Interactive, Page traffic, Genie Crawl, SAG ipl, Develop Software, Comrade Web, Goomark, Danco Vision, SEO Discovery, Inc., SmartSites, InsightWhale, DDB Group, Amplifica, JML Network, Digital Marketing Agency, Punto Rojo, NNC Services, Webbing, Conklin Media, GMA, PageTraffic, Local SEO Search, AppCraft, Pearl Lemon, Delante, Lounge Lizard, Xivic, SEO.in, Traffic, Tom Vega Marketing, marketingagency.io, Criação de Sites Profissionais AlanPereira.com, Strategiczni.pl, Indazo, Blue Fountain Media, R1SEO, MiroMind, BlueMagnet, iCONQUER, Mago SEO, Sparro, WEBITMD, SEO Shifu, Websense, Maudy SEO Consultant, Curacautin - SEO and Mkt Digital, TechMagnate, Indexsy, BlueHat Marketing, SEO Agency, Mobupps, The Status Bureau, Biziil Inbound Marketing, Hangzhou SEO Network Technology, Custard Online Marketing, Netconcepts, Nimax, SEOTonic, DAC Media, Digital Next, Web Design Korea, Newpath Web, Cartoozo, Indigoextra Ltd., BeOnTop, SEO Fernando, Wisdek, Bruce Clay, Angora Media, LSEO, One Egg Digital, Brain Space, Zarief
The search engine optimization services market report table of contents includes:
1. Executive Summary
2. Search Engine Optimization Services Market Characteristics
3. Search Engine Optimization Services Product/Service Analysis -Product/Service Examples
4. Search Engine Optimization Services Market Trends And Strategies
5. Search Engine Optimization Services Market - Macro Economic Scenario
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68. Global Search Engine Optimizati
Hemasri Paruchuri 
