Mobile Marketing Market Dynamics: Revenue Growth Strategies and Key Players Influence

Increasing demand for immediate engagement solution and rising demand for evaluating effectiveness of marketing campaign in real-time are some key factors driving global mobile marketing market growth

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The global mobile marketing market size reached USD 66.07 Billion in 2020 and is expected to register a CAGR of 23.6% during the forecast period, according to latest analysis by Emergen Research. Increasing demand for immediate engagement solutions is a key factor expected to drive global mobile marketing market revenue growth during the forecast period. Rising demand for evaluating effectiveness of marketing campaign in real-time is expected to further propel global mobile marketing market revenue growth going ahead. Increasing social media networking sites and social media advertising are other factors expected to boost global mobile marketing market revenue growth in the near future.

The Mobile Marketing study sheds light on industry profiles across several countries and regions. The extensive document is a rich source of information on market size, share and growth rate. The industry profiles discussed in the Mobile Marketing report further identifies market segmentation, profit, and competitive landscape and offers forecast information on industry performance and trends for the period. The detailed report offers comprehensive analyses about a particular market situation within a geographic region.

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Competitive Terrain:

The global Mobile Marketing industry is highly consolidated owing to the presence of renowned companies operating across several international and local segments of the market. These players dominate the industry in terms of their strong geographical reach and a large number of production facilities. The companies are intensely competitive against one another and excel in their individual technological capabilities, as well as product development, innovation, and product pricing strategies.

The leading market contenders listed in the report are:

Google LLC, Inmobi Technology Services Private Limited, International Business Machines Corporation, Marketo, Inc., Amobee, Inc. (Singapore Telecommunications Limited), Oracle Corporation, Salesforce.com, Inc., Chartboost Inc., Microsoft Corporation, Twitter Inc

Additional information offered by the report:

  • Along with a complete overview of the global Mobile Marketing market, the report provides detailed scrutiny of the diverse market trends observed on both regional and global levels.
  • The report elaborates on the global Mobile Marketing market size and share governed by the major geographies.
  • It performs a precise market growth forecast analysis, cost analysis, and a study of the micro- and macro-economic indicators.
  • It further presents a detailed description of the company profiles of the key market contenders.

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Segments Covered in this report are:

  • Component Outlook (Revenue, USD Billion; 2018–2028)

    • Services
    • Solutions
  • Organization Size Outlook (Revenue, USD Billion; 2018–2028)

    • Large Enterprises
    • SMEs
  • Solution Outlook (Revenue, USD Billion; 2018–2028)

    • QR Codes
    • SMS
    • MMS
    • Mobile Web
    • Push Notifications
    • In-App Messages
    • Location Based Marketing
    • Others

Radical Highlights of the Mobile Marketing Market Report:

  • Comprehensive overview of the Mobile Marketing market along with analysis of the changing dynamics of the market
  • Growth Assessment of various market segments throughout the forecast period
  • Regional and global analysis of the market players, including their market share and global position
  • Growth strategies adopted by key market players to combat the impact of the COVID-19 pandemic on the market
  • Impact of the technological developments and R&D advancements on the Mobile Marketing market
  • Information about profit-making strategies and developmental strategies of major companies and manufacturers
  • Insightful information for the new entrants willing to enter the market
  • Details and insights about business expansion strategies, product launches, and other collaborations
  • The report incorporates advanced analytical tools such as SWOT analysis, Porter’s Five Forces Analysis, feasibility analysis, and investment return analysis

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