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Overview and Scope
Adaptogens refer to the plant-based substances such as herbs used to help the human body manage stress, anxiety, fatigue, and overall wellbeing. Adaptogens are added to food or beverages or consumed as tinctures.

Sizing and Forecast
The adaptogens market size has grown strongly in recent years. It will grow from $10.67 billion in 2023 to $11.67 billion in 2024 at a compound annual growth rate (CAGR) of 9.4%.  The growth in the historic period can be attributed to stress and lifestyle diseases, consumer awareness, nutraceutical industry growth, athletic performance enhancement, holistic health practices.

The adaptogens market size is expected to see rapid growth in the next few years. It will grow to $17.11 billion in 2028 at a compound annual growth rate (CAGR) of 10.0%.  The growth in the forecast period can be attributed to functional food and beverage innovation, e-commerce expansion, aging population, increasing beauty and skincare applications, cultural acceptance. Major trends in the forecast period include innovation in product formulations, direct-to-consumer channels, personalized nutrition, scientific research and clinical studies, celebrity endorsements.

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Segmentation & Regional Insights
The adaptogens market covered in this report is segmented –

1) By Nature: Organic, Synthetic
2) By Source: Ashwagandha, Ginseng, Astragalus, Holi Basil, Rhodiola Rosea, Schisandra, Adaptogenic mushrooms, Other Sources
3) By Distribution Channel: Online, Offline
4) By Application: Food And Beverages, Dietary And Sports Supplements, Pharmaceutical, Cosmetics, Animal Feed

North America was the largest region in the adaptogens market in 2023. The regions covered in the adaptogens market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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Major Driver Impacting Market Growth
The rising demand for healthy food and beverages is expected to propel the growth of the adaptogens market. Increasing health consciousness among the global population is driving the demand for healthy food and beverages. Healthy foods and beverages with rich nutrients are needed to maintain the body's health and energy levels. Adaptogens help the body respond to stress, anxiety, fatigue, and overall well-being. The rising demand for healthy food and beverages will create demand for adaptogens that which are an essential component of healthy food and beverages due to their herbal properties. For instance, according to the Food & Health survey 2021 by the International Food Information Council, a US-based nonprofit organization for food, beverage, and agricultural industries, approximately 85% of Americans claimed that the pandemic had caused them to adjust their diet or cooking habits in some way and additionally, 60% of Americans simply try to eat healthily, whereas 20% actively seek out items or adhere to diets for certain health benefits. In addition, according to the American multinational food processing and commodities trading corporation ADM, during the pandemic, 18% of Americans bought their first plant-based protein products and 51% of people were looking to adopt products that help them maintain a healthy weight. Thus, the rising demand for healthy food and beverages will drive the growth of the adaptogens market.

Key Industry Players
Major companies operating in the adaptogens market report are Real Mushrooms LLC, Nature's Way Products Inc., Swanson Health Products Inc., NOW Foods, Thorne Research Inc., Jarrow Formulas Inc., Organifi Inc., Douglas Laboratories Inc., Nutra Industries Inc, Organic India Pvt. Ltd., Gaia Herbs Inc., Pure Encapsulations Inc., Solaray Inc., PLT Health Solutions Inc, REBBL Inc, Aloha Medicinals Inc., Nootropics Depot LLC, Organixx LLC, Four Sigmatic Ltd., Vital Nutrients Inc., Mushroom Mountain LLC, Xian Yuensun Biological Technology Co. Ltd, Omica Organics Inc., MUD WTR Inc., Planetary Herbals Inc., Kaged Muscle LLC, Mycology Labs Inc., Herb Pharm LLC, Sun Potion LLC, Host Defense Mushrooms Inc.

The adaptogens market report table of contents includes:

1. Executive Summary
2. Adaptogens Market Characteristics
3. Adaptogens Market Trends And Strategies
4. Adaptogens Market - Macro Economic Scenario
5. Global Adaptogens Market Size and Growth
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31. Global Adaptogens Market Competitive Benchmarking
32. Globa Adaptogens Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Fat Replacers Market
34. Adaptogens Market Future Outlook and Potential Analysis
35. Appendix

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