Transforming a Legacy Offline Paper-based Rewards Program to Paperless Mobile Rewards Program

Loyltwo3ks has transformed the Paper-based Loyalty Program into a Complete Paperless Loyalty Program for Various Clients. Our L.1 Platform is the best in market

Sep 28, 2022 - 21:29

0 11

Transforming a Legacy Offline Paper-based Rewards Program to Paperless Mobile Rewards Program

When it comes to the hospitality business customer rewards play a major role in customer retention, implementing an eco-friendly program adds value to the property which is popular for its award-winning environmentally sensitive hotels.

Our clients were on the lookout for an end-to-end mobile-based rewards program for its environment-friendly eco-sensitive hotels and connected with our team to explore our system.

Pain Points Identified and Challenges Faced by any hospitality business when running an offline rewards program!

Offline Rewards Program: Our client was in the practice of running an offline rewards program which was managed by a central team who used to collate data from various properties (hotels). The information was saved in spreadsheets and was shared with the program managers who then used to coordinate with different properties to manage the customer’s transaction information and issue vouchers. It was becoming difficult for the hotel staff to manage the data in real time as they did not have a centralized system to synchronize all data that they gathered.
Use of Physical Forms: Have you ever put yourself in your customer’s shoes and thought of filling those forms? Isn’t it irritating? Well, this irritation will often result in partial or incorrect data and that leads to an incomplete profile. Nobody likes to fill any form patiently especially when they are on holiday or on any business tour. This was one of their major concerns because most of their data were inappropriate. Such data were of no use for records.
Manual Calculation of Rewards Points: They are used to calculate overall rewards points manually using MS spreadsheets. Vouchers are been printed after crediting points from their records. Now can you imagine how about 40 hotels follow the same process? The hardest part comes while consolidating data into one spreadsheet.
Printed Vouchers: After calculating the rewards points manually, they used to deliver printed vouchers to members through courier. Which usually ended with ignorance, misplaced and loss or maybe sometimes voucher gets expired before members even get any chance to redeem those points.
Redemption: Members used to utilize these vouchers against their next bill settlements at any of their participating hotels PMS Systems having WINHMS PMS Software. Redemption was only to happen if the member had a hard copy of the printed voucher. There was no information present about members at their multiple business locations. This leads to confusion, duplication of vouchers, and even in some cases, their members did not receive any voucher at the time of their next arrival at the hotel.
Voucher Inventory: Being an environmentally sensitive hotel you would never like to spend money on inventories such as designed voucher cards, printers, folders to maintain records, and other office stationeries.
Difficulty in Report Generation: There were a lot of challenges being faced in generating a report on balance points and usage of vouchers. This mainly happens when you are not able to track members redeemed points, as printed vouchers were delivered to members most of them were not redeemed due to various issues such as vouchers being lost, or not being delivered due to inappropriate addresses. And most cases, it was hard to calculate redeemed rewards points from various locations in real-time.

How L1. Rewards transform this opportunity?

1. Rewards program design team carefully studied the current setup and documented the behaviors of the rewards program these behaviors were then integrated into L1. Rewards Engine makes the complete process paperless and online.

Mobile-based fully integrated digital rewards program (Rewards & Redemption): L1. Rewards software provides a fully automated LMS integrated with WINHMS (Winsar Infosoft Hotel Management Software) and PMS (Property Management Software). All customer details are synchronized in one place; this helps you to get access to data from any location or hotel PMS systems in real time. Members get Email and SMS alerts on voucher details. They can access their vouchers and get them redeemed from the mobile app and microsite. Let us brief you more on the features that we offer in L1.Rewards
Unique Features of L1. Rewards Solution:

- Customer registration is made simple and it gives access to all through the microsite, mobile, and desktop app so that customers can enroll in a rewards program in every possible source.
- Customers can enroll, redeem points, rewards points inquiry, and voucher redemption from the microsite as well as the mobile app.
- Option to create voucher batch and issue it to the members and send it to members Email ID, to which can be accessed through microsite as well as the mobile app.

Option to create multiple rewards rules based on different criteria such as geographic, demographic, transaction amount, product discount based, product based, and Quantity
Option to create customer groups manually based on criteria such as gender, age group, marital status, profession, income range, nationality, and customer grade.
L1. Rewards can be integrated with any POS, PMS, ERP, or CRM system.
Email and SMS alerts on each and every earning or redemption by the customer
Email, SMS promotions and push, Geo-Notification through the mobile app can be created and intimated.
User-friendly content management system (CMS) with Admin access, you can change banner images, mobile app home screens, program logo, and eVoucher Images.

Option to generate custom reports as per your requirements such as customer enrollment report, rewards program summary report, reward summary report, purchase report, and customer visit report for your analytics.

Access for customers to view their transactions, redemptions, and eVouchers details such as used, active, and issued. Members can also Gift eVouchers to a member and also can donate vouchers to a non-member. This helps to create brand awareness among member’s community.
Facility for customers to provide feedback through various channels like SMS, Whatsapp, Email and call back option. In this way, customers can take their time to give honest feedback in their feasible time.
User-friendly mobile App for members

How the Client benefitted from our Rewards Program?

Centralized customer information made all properties access customer data in real-time and the most accurate.
All transactional information and demographical data of the customer are now available at the fingertips of the hotel staff.
Best in business mobile app and fully white labeled microsite which is user friendly and simple.
The client is now able to run promotions and offers specific to any location or globally across all units.
Advanced segmentation and promotions engine which works in sync to deliver the right message to the right member.

Would you like to implement a rewards program for your hotel? Get in touch with us at talktous@loylt.works for a demo.

We make your rewards program simple and hassle-free, which keeps your loyal customers delightful and engaged with your business for a long time.

Click Here To See More