The playout automation global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
Playout Automation Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.
Market Size -
The playout automation market size has grown rapidly in recent years. It will grow from $1.08 billion in 2023 to $1.28 billion in 2024 at a compound annual growth rate (CAGR) of 18.9%. The growth in the historic period can be attributed to the rise of over-the-top (OTT) services, regulatory compliance requirements, the emergence of 24/7 broadcasting, expansion of multichannel broadcasting, and demand for cost efficiency.
The playout automation market size is expected to see rapid growth in the next few years. It will grow to $2.59 billion in 2028 at a compound annual growth rate (CAGR) of 19.2%. The growth in the forecast period can be attributed to increasing demand for broadcast content, the transition to IP-based workflows, the rising popularity of UHD (Ultra High Definition) and HDR (High Dynamic Range) content, the emergence of cloud-based playout services, and demand for multiplatform content distribution. Major trends in the forecast period include advanced graphics and branding, integration of AI and ML, compliance and monitoring tools, and security and content protection.
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Scope Of Playout Automation Market
The Business Research Company's reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market's historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Playout Automation Market Overview
Market Drivers -
The expansion of the broadcasting industry is expected to propel the growth of the playout automation market going forward. The broadcasting industry encompasses the production, distribution, and transmission of audiovisual content, including television and radio programs, to mass audiences via various platforms and technologies. The broadcasting industry is rising due to increasing demand for diverse content consumption options and the proliferation of digital platforms. Playout automation improves broadcasting operations by efficiently scheduling and managing the playout of audiovisual content across multiple channels, enhancing workflow efficiency, and ensuring continuous on-air operation. For instance, in November 2023, according to the Canadian Radio-television and Telecommunications Commission (CRTC), a Canada-based government agency, broadcasting revenues experienced a 1.2% increase from the 2021 to the 2022 broadcast year. Revenue from the Digital Media Broadcasting Unit (DMBU) increased to $5.46 billion in 2022, reflecting a growth of approximately 11.2% compared to $4.91 billion in 2021. Similarly, discretionary TV revenue rose to $4.09 billion in 2022, marking an increase of approximately 3.3% from $3.96 billion in 2021. Therefore, the expansion of the broadcasting industry is driving the growth of the playout automation market.
Market Trends -
Major companies operating in the playout automation market are increasing their focus on developing new technological solutions, such as cloud playout solutions, to gain a competitive edge in the market. Cloud playout solutions are software-based systems that allow broadcasters and media organizations to manage and automate the playout of audiovisual content using cloud infrastructure. For instance, in March 2024, Brightcove, a US-based software company, launched Cloud Playout 2.0, a playout automation solution that allows organizations to curate linear channel experiences. This new version simplifies the management of linear channels and offers a centralized platform for creating, distributing, and monetizing them. It enables organizations to schedule and deliver channels to owned-and-operated websites and apps, as well as FAST platforms, diversify monetization options, engage audiences, and manage ad pod placement and duration to maximi
Hemasri Paruchuri 
