Let your Super App drive rewards!
Super Apps are new-age interactive & immersive apps that push user-experience levels up by several notches, with ranging features & dynamic content.
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Let your Super App drive rewards!
No matter however good your rewards program is, there’s always a time (normally, a year or two) when your audience (members) expect changes in what they see for long – something that enhances “value proposition” to evoke their engagement, and alter the way they interact. A new interface with a different look & feel might lead to a brief spurt in usage, but eventually fizzles out due to aging. Replacing “monotonous apps” with dynamic “Super Apps” has an edge in giving users an enticing and enriched experience every time!
What is a “Super App”?
Super Apps are the new-age interactive and immersive apps that push user-experience levels up by several notches, with wide-ranging features and dynamic/appealing content. Such an app continuously evolves and expands its horizon by offering wide variety of choices and upgrades in the direction users prefer it. For eg. a fintech digital app provides diverse user experience through an omnichannel ecosystem – from wallets to bill payments, investments to ticket booking etc., thus making it a ubiquitous one. It also presents a layer that dedicates itself to presenting various promotions and offers/schemes that customers could benefit from. A food-delivery app, also, provides a similar experience.
An example, from a rewards perspective:
The company “XYZ” is running a very successful and progressive rewards program with an ample user base. The program showed great momentum during the initial days but has been witnessing a decline in an active-user curve, of late. Though the program has been well-accepted and renowned, the latest rewards dashboard reveals the prevalence of an unwelcome factor “UI fatigue”. The symptoms can be seen through key KPIs such as:
- Sporadic engagements
- Passive interactions
- Inactive members
- Poor redemptions
- Stagnated earnings
- Lower referrals
- Decreased queries
The company’s leadership contemplates that despite having a proactive program with well-thought-out schemes and high brand recall in place, recent figures are unacceptable thus emphasizing the need to upgrade user apps and sustain program goals. Given a similar situation most rewards-focused organizations are facing today, what are the options ahead?
Super Apps hold answers to key questions outlined above, by offering seamless new layers of digitally-rich engagement possibilities through:
- Gamification
- Raffles/lotteries
- Curated catalog
- Instant-gratification
- Branded cash
- Dynamic bonus rules
- In-app ordering
- Surveys & Quizzes
- Forum & opinions
- Training & assessment
- Chatbot & quick-help
- Referrals & much more…
Super App is certainly the way forward, and perfectly complements reward objectives with its unified ecosystem. It entails a very high degree of interoperability of various technology components seamlessly to beat, rather than just meet, user expectations.
We understand its importance and impact inside out. For more details, talk to us soon!
