India Facial masks Market: Exploring Opportunities with Market Size and Growth Projections

According to TechSci report on, “India Facial Masks Market By Product Type (Sheet Mask, Cream Mask, Clay Mask, Peel-Off Mask, Others) By Application (Hydration & Relaxation, Brightening, Anti-Aging, Acne/ Blemishes, Others) By Price Range (Economical, Medium, Premium) By Distribution Channel (Beauty Parlors/ Salons, Cosmetic Stores, Online Channels, Supermarkets/ Hypermarkets, & Others) By Region, Competition Forecast & Opportunities, FY2027”, India facial masks market has shown promising growth in historical years until FY2020 and is expected to continue its growth in upcoming forecast years FY2023 to FY2027. India facial masks market owes its growth to the factors like surging demands from the consumer. Also, cosmetic industry is rapidly expanding, and the expansion is driving the growth of the India facial masks market in the upcoming five years. Moreover, demands from the younger working population is rapidly increasing owing to their long hours of work schedule and that is driving the growth of the market in next five years. Rising pollution levels in the country in another major factor supporting the growth of the market. The toxins, dirt and dusts in the air settles in the skin pores and infest them causing various skin irritations and skin diseases, the factor is substantially supporting the growth of the market. Growing consumer awareness about the herbal and organic products and recommendations from the professionals is also influencing the growth of the India facial masks market in the future five years of forecast until 2026. Moreover, rising disposable income in the country is rapidly increasing owing to the rapidly increasing working young population and thus aiding the growth of the market.

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The India facial masks market segmentation is based on product type, application, price range, distribution channel, regional distribution, and competitional landscape. Based on application, the market is further sub-segmented into hydration & relaxation, brightening, anti-aging, acne/ blemishes, and others. Hydration and relaxation are most revenue shares generating market segment and is expected to assert its dominance over the segment on the account of rising demand of specific kind of facial masks. Moreover, these masks often have plant based ingredients making them herbal or organic product. The demand for the herbal products is rapidly increasing since the consumers are highly concerned for using chemical based cosmetic products and are more inclined to products with plant based ingredient. Acne/ blemishes application is expected to register significant growth in the market segment owing it to the factor that pollution is rapidly increasing in the country.

Based on product type, the market is further bifurcated into sheet mask, cream mask, clay mask, peel-off mask, and others. Sheet masks are expected to dominate the market segment with its largest revenue shares, in the upcoming five years on the account of increasing purchase power of the consumers. The increasing disposable income among the consumer is also supporting the growth of the demand for sheet masks. The added advantages of hydration and relaxation with the sheet masks and its easier usage aids the India facial masks market toward an esteemed growth in the next five years. The clay masks are expected to register fastest growing CAGR in the next five years in the account of its advantages over the skin as they can unclog pores and decongest skin in a pinch. Additionally, the demand is increasing due to consumer interests and substantiating the growth of the market.

Some of the top players in the India facial masks market is BO International, Body Cupid Pvt Ltd. (WOW Skin Science), CavinKare Pvt Ltd, Sarvotham Care Ltd, Loreal Paris India Pvt. Ltd., MINISO Co. Ltd, Jainam Invamed Private Limited, Hindustan Unilever (Lakme India), Beyond Cosmetics Co., Ltd, Naturis Cosmetics Pvt. Ltd, Kaya Limited, Lotus Herbal Pvt. Ltd, Kama Ayurveda Pvt. Ltd., Honasa Consumer Pvt. Ltd. (Mamaearth), among others. The companies are involving themselves into research and development for more advanced medical devices. New players entering the market may form partnerships with other players or the end users of the industry for a consistent inflow of the product. Research and technological advancement for the extracts use in various other products would support the new players in the market establishment.

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“Cosmetic industry, and cosmetic companies may require investing in extensive research and technology development such that best available consumer products can be provided to satisfy the consumer demand. Herbal and organic products are in demand with the latest trends, social media ads, and social media influencers advertising about the product could be good strategic move for the new market players, though the market is India is already well established,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.“India Facial Masks Market By Product Type (Sheet Mask, Cream Mask, Clay Mask, Peel-Off Mask, Others) By Application (Hydration & Relaxation, Brightening, Anti-Aging, Acne/ Blemishes, Others) By Price Range (Economical, Medium, Premium) By Distribution Channel (Beauty Parlors/ Salons, Cosmetic Stores, Online Channels, Supermarkets/ Hypermarkets, & Others) By Region, Competition Forecast & Opportunities, FY2027” has evaluated the future growth potential of India Facial masks market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India Facial masks market.

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