Health Care Social Media Market Size, Share, Trends, Insights And Forecast To 2033

Jul 17, 2024 - 13:01

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Overview and Scope
Healthcare social media refers to online media platforms used for connecting with consumers and healthcare experts. It helps interact with patients, share relevant information, build the brand, enhance reputation, and reduce costs through advertising budgets, crisis communications, transparency in healthcare quality, and patient safety.

Sizing and Forecast
The health care social media market size has grown strongly in recent years. It will grow from $12.4 billion in 2023 to $13.45 billion in 2024 at a compound annual growth rate (CAGR) of 8.5%. The growth in the historic period can be attributed to rising patient empowerment, regulatory environment, health awareness campaigns, collaboration and knowledge sharing, patient-centric care.

The health care social media market size is expected to see strong growth in the next few years. It will grow to $19.27 billion in 2028 at a compound annual growth rate (CAGR) of 9.4%. The growth in the forecast period can be attributed to telehealth integration, global health crisis impact, virtual communities and support groups, evolving regulatory landscape, mental health emphasis. Major trends in the forecast period include AI and data analytics integration, technological advancements, increasing digitalization in healthcare, gamification for health promotion, AI and chatbots for healthcare support.

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Segmentation & Regional Insights
The health care social media market covered in this report is segmented –
1) By Component: Hardware, Software, Services
2) By Product: YouTube, Twitter, Instagram, Facebook, Tumblr, Snapchat
3) By End Users: Hospitals, Medical Professionals, Research Institutes, Biotechnology Companies, Patients, Others End Users

North America was the largest region in the healthcare social media market in 2023. The regions covered in the health care social media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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Major Driver Impacting Market Growth
The increase in internet and social media usage is expected to propel the health care social media market. The use of the internet is expanding to create new business practices and customer experiences to meet shifting company and market needs. The demand for social media is increasing due to growing internet penetration, rising subscriptions to social media, improved communication needs, and others. During the COVID-19 pandemic, smartphones, social media, and internet use dramatically increased due to long quarantine periods and work-from-home scenarios. This increase in social media and the internet has contributed to the rise in health care social media use due to its increased user experience that provides tools for medical practitioners to share more information, discuss health care policies, and raise health awareness. For instance, according to a report by the International Telecommunication Union (ITU), a United Nations specialized agency for matters related to information and communication technologies, during the COVID-19 pandemic, the number of internet users increased from 4.1 billion in 2019 to 4.9 billion in 2021. Therefore, rising internet and social media usage will drive the health care social media market.

Key Industry Players
Major companies operating in the health care social media market report are Mayo Clinic, Cleveland Clinic, Johns Hopkins Medicine, WebMD Health Corp., Medici Health Corporation, CareHubs Inc., Doximity Inc., QuantiaMD Inc., Healthline Media Inc., Figure Eight Federation Inc., HealthLoop Inc., PatientsLikeMe Inc., HealthTap Inc., WEGO Health Inc., MyHealthTeams Inc., MedHelp Inc., HealthBoards Inc., DailyStrength Inc., Sermo, Student Doctors Network Inc., Nurse Zone Inc., CureTogether Inc., MomMD LLC, HealthUnlocked, Orthomind LLC, All Nurses Inc., Medscape Inc., Doctella Inc., Inspire Health Network Inc., Smart Patients LLC

The health care social media market report table of contents includes:
1. Executive Summary
2. Health Care Social Media Market Characteristics
3. Health Care Social Media Market Trends And Strategies
4. Health Care Social Media Market - Macro Economic Scenario
5. Global Health Care Social Media Market Size and Growth

...
32. Global Health Care Social Media Market Competitive Benchmarking
33. Global Health Care Social Media Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Health Care Social Media Market
35. Health Care Social Media Market Future Outlook and Potential Analysis
36. Appendix

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