CRM Module in ERP

The core concept of Customer Relationship Management (CRM) is to maintain the customer request, feedback to serve them better. With ERP's CRM product, you can have a healthy relationship between the customers and can have crystal clear interactions, which improves profitability as customer expectations are met through a streamlined process. In the CRM module, you can bridge the gap across departments such as sales, marketing, purchase and customer service. The main advantage of CRM modules is to increase team collaboration, which is directly proportional to high profitability and better client relationships.  With the CRM module, you can track the details of customers and suppliers in detail to know about the issues they face and formulate a complete repository with user-defined information which is available as a record to ignore the same in future for business continuity.