Copyright Protection & Safeguards for Jewellery and Watch Designers in India
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Jewelleries and Watches are the most sought accessories by both man and woman alike. It is been a part of fashion from time immemorial and is worn by many as a status symbol. Over the past few ones, one has seen a steep rise in the demand for such accessories, thanks to internet, social media and the consumer trends. The increasing demand and the need to cater to the wide variety of needs of the consumers, has led to the designers to create new and innovative designs, however, it has also led to the rise of piracy which serve the lower strata of the consumers. The new fashion trends brought with the social media and the increased standard of living for the people have made them enter in a never ending rat race to display the new and immerging trends of fashion. The trend of Fast Fashion and Bargain Hunting have made these pirated products in more demand. The same is also applicable to the Jewellery and the Watch industry which also faces the same issue.
