Overview and Scope
Baby wipes refer to a wet, disposable tissue that is frequently antiseptic and is primarily used to clean babies' and children's skin to reduce microbiological contamination. Baby wipes are made of a mixture of cotton, rayon, polyester, and polyethylene. Their main ingredients are water and a mild detergent containing amphoteric surfactants, and a cleansing agent
Sizing and Forecast
The baby wipes market size has grown strongly in recent years. It will grow from $5.73 billion in 2023 to $6.07 billion in 2024 at a compound annual growth rate (CAGR) of 6.0%. The growth in the historic period can be attributed to change in consumer lifestyles, hygiene awareness, convenience and portability, increased working mothers, e-commerce growth, awareness of skin sensitivity.
The baby wipes market size is expected to see strong growth in the next few years. It will grow to $7.85 billion in 2028 at a compound annual growth rate (CAGR) of 6.6%. The growth in the forecast period can be attributed to rising health and environmental concerns, preference for biodegradable products, cultural shifts in parenting practices, product differentiation, increasing urbanization. Major trends in the forecast period include innovation in material and design, packaging innovations, marketing and advertising, product innovation, collaborations and partnerships.
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Segmentation & Regional Insights
The baby wipes market covered in this report is segmented –
1) By Type: Dry Baby Wipes, Wet Baby Wipes
2) By Material: Natural, Blended, Synthetic
3) By Technology: Wetlaid Baby Wipes, Airlaid Baby Wipes, Spunlace Baby Wipes
4) By Packaging: Plastic Cases, Tub
5) By Distribution Channel: Hypermarkets, Pharmacies, Online Stores
North America was the largest region in the baby wipes market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the baby wipes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
Rising consumer expenditure on baby care products is driving the growth of the baby wipes market. For instance, in June 2023, according to the Australian Institute of family Studies, an Australia-based government statutory agency 29% of families that saw an increase in costs under the package, the average proportion of gross income spent on child care rose from 2.9% to 4.0%. Some of the reasons for the increase in the expenditure on baby care products are an increase in the disposable income of consumers, an increase in birth rates, increased awareness of the benefits of baby care products, and an increase in the number of working women. So, all these reasons are contributing to the rise in the expenditure on baby care products, which is driving the growth of the baby wipes market.
Key Industry Players
Major companies operating in the baby wipes market report are Johnson & Johnson, Procter & Gamble Co., Kimberly-Clark Corporation, Aldi Inc., S. C. Johnson & Son, Unicharm Corporation, First Quality Enterprises Inc., Hengan International Group Company Ltd., Svenska Cellulosa Aktiebolaget SCA, Pigeon India, The Hain Celestial Group Inc., Dabur India Ltd., Abena A/S, The Himalaya Drug Company, Laboratoires Expanscience, The Honest Company, Seventh Generation Inc., Me N Moms Pvt. Ltd., ECO by Naty AB, WaterWipes, Babyganics Inc., Bodywise (UK) Limited, Bodywise Ltd., Cotton Babies Inc, Burt's Bees Baby, Babisil International Ltd., Jackson Reece Ltd., Boo Bamboo Holdings Inc., Coterie Inc., DermaH2O Inc., Farlin Corporation, D&G Laboratories Inc, Naturalena Brands Inc., Aden & Anais Inc., Gryph & IvyRose LLC, Simpleaf Brands LLC, Hello Bello Inc., SimpliDry LLC
The baby wipes market report table of contents includes:
1. Executive Summary
2. Baby Wipes Market Characteristics
3. Baby Wipes Market Trends And Strategies
4. Baby Wipes Market - Macro Economic Scenario
5. Global Baby Wipes Market Size and Growth
...
32. Global Baby Wipes Market Competitive Benchmarking
33. Global Baby Wipes Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Baby Wipes Market
35. Baby Wipes Market Future Outlook and Potential Analysis
36. Appendix
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