INCEPTION:

Are you a UK student considering what major to choose for your degree? While both fields offer the potential for a successful and rewarding career and are important strategies that help in the elevation of the business in their ways (bestassignmentwriters, 2022), there are some distinct advantages to specializing in marketing.

 Therefore, it is necessary to consider these advantages of specializing in Marketing over HRM, and why it is a better option for UK students, look at the career opportunities, the potential earnings, the subject matter of conducting marketing dissertation topics, and other factors that can help you make an informed decision about which major to pursue. 

1. A SKILLS SHORTAGE IN THE HR

The UK is facing a critical skills shortage in the Human Resources (HR) sector. As businesses struggle to find workers with the right combination of technical and interpersonal skills, many are looking to other sectors to fill this gap. 

One of those sectors is marketing, and it’s a great option for students who want to develop the skills necessary to be successful in the business world. With the right skill set, marketing professionals can easily carve out a niche for themselves in the job market. 

2. MARKETING EXPLORES THE CREATIVE SIDE

Marketing offers a much greater opportunity for creativity than HR does. Marketers must constantly come up with new ideas and strategies to stay ahead of the competition and capture the attention of potential customers. This allows them to explore their creative side and push the boundaries of what is possible in the field. In contrast, HR professionals find it hard to develop these skills through hrm dissertation topics during their degree programs. 

They tend to focus more on compliance issues and implementing policies and procedures. Marketers must learn how to identify consumer needs, design creative solutions to meet those needs and evaluate the success of those solutions. This kind of critical thinking is invaluable in any job. Therefore, marketing professionals can expect to be highly valued by employers. Companies are always looking for talented individuals with a fresh perspective who can help them reach their goals. 

3. MARKETING IS MORE VERSATILE

Marketing is a broad field that encompasses a range of different areas, such as digital marketing, branding, customer service, and advertising. It is a highly sought-after skill set so they can succeed in almost any sector, including healthcare, banking, retail, and technology. In comparison, those who specialize in HRM tend to find that their options are more limited to traditional roles. 

• Marketing offers a wide range of career paths for graduates. Depending on their interests and experience, they can specialize in fields such as brand management, social media marketing, digital marketing, advertising, and more. In comparison, HRM is much more focused on the management of people and companies, and there are fewer opportunities to specialize. 

• The marketing industry is growing at a rapid pace. With the number of marketing jobs in the UK, graduates will have more opportunities. On the other hand, HRM positions tend to be more specialized and require a lot of experience to be successful. 

• In general, marketing professionals tend to earn higher salaries than HRM professionals. 

• With the rise of digital marketing, there is an ever-growing demand for marketing professionals with expertise in areas such as content creation, SEO, analytics, and social media. On the other hand, HRM professionals are usually more focused on administrative tasks such as payroll processing and employee benefits management. 

4. MARKETERS ARE PAID BETTER THAN HR PROFESSIONALS

Marketers are typically paid better than HR professionals, meaning a specialization in marketing can lead to a more lucrative salary in the long run. Marketing professionals tend to earn more than those in human resources because of the nature of their roles. Marketers are responsible for generating leads and converting them into sales, which requires a broad set of skills and knowledge about customer behavior and trends.

 As such, marketers tend to have a higher starting salary and are often rewarded with bonuses for their successful campaigns. On the other hand, human resource managers focus more on internal management and personnel issues, such as managing employee development, recruiting new hires, and dealing with disciplinary matters. While important, these tasks don't often result in a large financial reward. Many HR professionals make less money than their marketing counterparts.

5. OFFERS SATISFACTIONS

Majoring in marketing offers more potential for job satisfaction than HRM. A career in marketing is about more than just crunching numbers and making decisions. It requires creative problem-solving and collaboration, making it a much more enjoyable and fulfilling career path than HRM. 

Marketing also offers more opportunities to develop technical skills. Those interested in technology should consider majoring in marketing because of the many digital platforms available for marketing. These platforms allow students to hone their technical skills and stay up to date with industry trends while feeling satisfied with their careers.

6. OPPORTUNITIES WITH A MARKETING DEGREE AT THE GLOBAL LEVEL

While both majors offer career paths that can take you around the world, marketing has the potential to provide more opportunities for international travel and exploration. In marketing, you’ll gain valuable skills that are highly sought after by employers in any industry. 

This means that you’ll be equipped with the knowledge to tackle global challenges and create innovative solutions. By pursuing a degree in marketing, you’ll also be able to work anywhere in the world. Whether it’s in an office setting or a digital marketing agency, your marketing skills will apply to any field. While the job market for HR professionals is more limited and localized. As such, HR professionals may not have the same level of mobility as marketers.

CONCLUSION:

Choosing a major is an important decision for any university student. While both Human Resource Management (HRM) and Marketing offer great career opportunities and have continued to grow in importance (Pasquier, 2018) for students in the UK, specializing in Marketing may be a better option.  

It offers an opportunity to develop a range of transferable skills that will be invaluable in any career and make a meaningful impact on businesses across the globe. With the right combination of hard work and dedication, students can turn their passion for marketing into a successful career.

Works Cited

bestassignmentwriters. (2022, July 23). Accounting VS Economics: Which Study Can Elevate Your Business? https://bestassignmentwriter.co.uk/blog/accounting-vs-economics-which-study-can-elevate-your-business/.

Pasquier, M. a.-P. (2018). Marketing Management and Communications in the Public Sector(p. 274). Routledge. doi:10.4324/9781315622309