Why are high-quality kitchen utensils a good example of a sensible Christmas gift for business management?

Christmas gifts given by companies are marketing tools. Business gifts given to customers, personnel and other stakeholders aim for a stronger brand image, differentiation from competitors and deeper customer relationships.

An extensive study published in Marketing Week magazine from 2014 states that B2B customers are more than twice as likely to consider a brand that communicates more personally, instead of emphasizing pure business value. According to the research, this was due to the fact that, in the opinion of buyers/customers, the differences between the products and services offered by different suppliers are ultimately small. In the study, only 14% of B2B buyers felt that the differences between service providers or products were large enough to be willing to pay extra for it. https://www.marketingweek.com/b2b-branding-where-is-the-love/

The brand message should therefore be personal and the brand should ideally be a part of the customer's everyday life, so that the company can build emotional bonds between the brand and the customer. And thus stand out from the competition.

A good example of an industry that knows how to make use of emotional engagement is popular team sports. Supporters of teams are typically deeply committed supporters of their own team and could not even imagine moving to support a competing team on light grounds. It is also possible to see similar "tribalism" in other industries. For example, someone who has sold their heart to the Harley Davidsson brand will not easily switch to Yamaha, or Apple / iPhone users will not switch to Windows / Android.

In all these cases, the deep commitment of customers is the result of determined and long-term marketing of the brand.

It is therefore worth investing in building a personal emotional relationship between the customer and the brand. For B2B customers who are in a decision-making position, the company's Christmas gift is a natural way to remind and strengthen the common bonds between the brand and the customer.

When choosing a company's Christmas gift, you should pay attention to the special characteristics of the group for which the gift is intended. For example, it can be thought that high-quality kitchen accessories are suitable Christmas gifts for those in a leadership position because:

Stress relief and relaxation:Management work is often stressful. High-quality kitchen utensils offer the opportunity to relax and enjoy.

Management skills: Demanding home cooking also requires management skills, such as organization and planning, which are inherent to many business leaders.

Bringing people together: High-quality kitchenware given as a Christmas gift encourages bringing friends, family and colleagues together. Cooking and dining together strengthens relationships and supports the maintenance of positive networks.

Lifestyle: Many business leaders and decision-makers learn to appreciate gourmet food, high-quality kitchen utensils fit the lifestyle.

Environmental friendliness:High-quality kitchen utensils are long-lasting, they may be used for several years, in which case their carbon footprint is significantly smaller than disposable gifts.

Browse the gallery:
https://heyzine.com/flip-book/Talenco-Tasteful-Gifts-2023

Read also:
About the importance of a unified brand look
Is the careful and long-term building of a brand profitable?
Why is the uniform visual appearance of the brand important?
How is the brand positioned?
A business gift strengthens the brand
Color matters in branding
How to create a corporate image that will be remembered?


Related products:
– Company Christmas gifts
– High-quality kitchen accessories as a company Christmas gift
–  Business gifts
– Customer gifts
–  Corporate gifts
–  Promotional gifts
–Brand products