What comes to mind when someone hears the term "digital marketing"? a Facebook page, YouTube advertisements, or anything relating to mobile streaming. Yes, digital marketing is now a hot topic on the internet and has helped the economy, thus it is essential for every entrepreneur and company to have an online presence.
However, if you don't have an internet presence, you lose half of the market share. Therefore, understanding the online marketing paradigm is crucial. Digital marketing has evolved into a means for start-ups and small businesses to speed expansion in the wake of the Covid-19 epidemic.
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