What is Saturation Direct Mailing List?
Saturation Mailing or Saturation Direct Mailing is the most underrated and underutilized tool of Direct mail strategy. Many business even do not know about it and even if they know they misunderstand its effectiveness.
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What is Saturation Direct Mailing List?
A saturation direct mailing list is a list of addresses (post office boxes or physical addresses) to which direct mail is sent without regard to whether or not the occupants have requested to receive the mail. Saturation mailing is also referred to as "junk mail" or "bulk mail."
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A Saturation direct mailing list is a type of list that includes every address in a given area. This is opposed to a Targeted mailing list, which only includes specific addresses that meet certain criteria.
Saturation Direct Mailing List is a mailing list that sends out mails to people who have not opted-in to receive mail updates about products and services offered by companies. Saturation Direct Mailing Lists are often used by businesses to promote their products and services to potential customers.
Saturation mailing has a low response rate, however, because the mail is sent to everyone in the list regardless of whether or not they are interested in the product or service being offered.
Despite the low response rate, some businesses use saturation mailing as their primary marketing tool because the low cost per mail makes it affordable to mail a large number of mails in order to generate a few responses.
https://www.massmailservers.net/saturation-mailing
