Trademark Protection & Safeguards for Jewellery and Watch Designers in India

Creative designs aren’t something that meticulously happen, it takes a great amount of efforts and creative skills to create something that would please the eyes of every person. The same can be said about the jewellery and watch designers who strive to create something new and different in their each design and the same is their Intellectual Property (IP) which needs due protection and safeguards. These efforts are hardly hit and discouraged by the menace of piracy, where people utilise the efforts of the jewellery and watch designers to create copied products and sell them in the market at cheap rates. This, is taken one step further, when the pirated copy also uses the trademark of the jewellery and watch designer of the company which produced the original design. This act passes of the copied goods as original good thereby, not only the affecting the Company economically and also has a negative impact on the goodwill and the ultimate heat is borne by the jewellery and watch designers. Therefore, it is important for these designers to protect their names or the brand names from being using without consent and illegally by protecting them under the frame work of Trademarks Act, 1999.