The playout automation & channel-in-a-box global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
Playout Automation & Channel-in-a-Box Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.
Market Size -
The playout automation & channel-in-a-box market size has grown rapidly in recent years. It will grow from $2.79 billion in 2023 to $3.32 billion in 2024 at a compound annual growth rate (CAGR) of 19.0%. The growth in the historic period can be attributed to cost reduction, efficiency improvements, content delivery demands, and regulatory compliance.
The playout automation & channel-in-a-box market size is expected to see rapid growth in the next few years. It will grow to $6.75 billion in 2028 at a compound annual growth rate (CAGR) of 19.4%. The growth in the forecast period can be attributed to cloud adoption, IP-based infrastructure, remote production, personalization and targeted advertising. Major trends in the forecast period include hybrid playout solutions, integrated workflows, remote management, quality of experience optimization, and sustainability and green broadcasting.
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Scope Of Playout Automation & Channel-in-a-Box Market
The Business Research Company's reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market's historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Playout Automation & Channel-in-a-Box Market Overview
Market Drivers -
The rising demand for OTT (over-the-top) services is expected to propel the growth of the playout automation & channel-in-a-box market going forward. Over-the-top (OTT) services refer to streaming platforms or content providers that deliver media content directly to users over the Internet without the involvement of traditional cable, or broadcasting networks. OTT services are growing rapidly due to their wide content selection, affordability, and the convenience of on-demand viewing. Playout automation and channel-in-a-box solutions ensure seamless viewing experiences for OTT subscribers by automating content delivery and minimizing interruptions. For instance, in April 2023, according to a press release shared by Netflix Inc., a US-based streaming media company, Netflix had 223 million paying subscribers in the fourth quarter of 2022, and by the first three months of 2023, that number had risen to 231 million. Therefore, the rising demand for OTT services is driving the growth of playout automation & channel-in-a-box market.
Market Trends -
Major companies operating in the optical sensor market are developing advanced technologies, such as FSM: GO, to simplify vision system development. FSM: GO are small image systems that enable the insertion of specialized vision technologies into machines and devices, allowing them to sense their environment. For instance, in January 2024, FRAMOS GmbH, a Germany-based technology provider, launched FSM: GO, a complete system of deployable optical sensor modules that allow machines to see and think. It is a versatile prototyping tool that is ready for immediate use in large-scale production. FSM: GO provides a carefully curated set of pre-selected sensors matched with optimally focused lenses to produce exceptional off-the-shelf image quality. FSM: GO aims to simplify embedded vision development processes by providing a versatile prototyping tool ready for immediate deployment in mass production.
The playout automation & channel-in-a-box market covered in this report is segmented –
1) By Type: International Broadcasters, National Broadcasters
2) By Channel: Single Channel, Multiple Channel
3) By Application: News, Sports, Entertainment, Cartoons And Lifestyle
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Hemasri Paruchuri 
