North America to Dominate Network Traffic Analysis Solutions Market

According to TechSci Research report, “Global Network Traffic Analysis Solutions Market By Component (Solutions and Professional Services), By Solutions (Network Traffic Monitoring, Network Visibility, Network Performance, Network Security, Network Capacity Planning), By Professional Services (Integration and Deployment Service, Consulting Service, Training and Support Service, Managed Service), By Deployment Mode (On-premise and Cloud), By End users (Service Providers and Enterprises), By Company, By Region, Forecast & Opportunities, 2026”, global network traffic analysis solutions market is expected to witness significant growth for the next five years. Surge in demand for better tools for management of network and applications coupled with rise in security risks in prominent verticals such as banks, financial institutions, retail, IT & Telecom, and healthcare. High budget form IT industries for security purposes is fueling the demand for network traffic analysis solutions market.

Growing tourism industry across the world which uses online platforms for booking of tickets, restaurants and hotels are witnessing growth. Government initiatives to boost the tourism and increase the number of tourists due to rise in disposable income is acting as a positive factor for the network traffic analysis solutions market growth. Shift of consumers from conventional texting to social media platforms which are free and are more convenient and user-friendly is leading to high traffic on such platforms and needs proper monitoring to increase the traffic and resolve issues. The adoption of cloud services by organizations is resulting in high cloud traffic which is creating the need to maintain the quality of experience and manage efficiently distributed denial-of-services attacks.

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Global network traffic analysis solutions market is segmented into component, deployment mode, end users, regional distribution, and company. Based on component, the market is further bifurcated into solutions and professional services. Solution segment is divided into network traffic monitoring, network visibility, network performance, network security and network capacity planning while the professional service segment is divided into integration and deployment service, consulting service, training and support service and managed service. Solution segment is expected to account for major market share for the forecast period. Solution segment is a combination of sensors, software and virtual machines which are involved in carrying out network analyzing operations. Network traffic analysis solution collects data about the response time of interactions between clients and servers for seamless connectivity and application-level transactions. The metadata obtained is used by network administrators to determine network and application issues by finding the factors leading to downtime, bottlenecks, and slowdowns.

Based on end users, the market is fragmented into service providers and enterprises. The enterprises segment is expected to dominate the global network traffic analysis solution market for the next five years. Enterprise segment is further divided into government, banking, financial services and insurance, retail, media and entertainment and others. Network traffic analysis solutions offers enterprises customizable services for better results, improves the network efficiency through centralized management, high speed of information technology for faster and reliable network and application services. BFSI segment is expected to hold a major market share due to a large number of cyber-attacks and breaches into the system. Increasing trend of digitization of banks which means transaction through online platforms is expected to attract high traffic which needs constant monitoring and protection from unwanted elements. To serve customers better, banking services are adopting technology advancements and regulatory requirements to provide enhanced security and establish a secure link between the device and network.

Accenture Plc, Cisco Systems, Inc., Flowmon Networks, Genie Networks Ltd., Bradford Networks, Inc., IBM Corporation, Huawei Technologies Co, Ltd., Microsoft Corporation, Netmon, Inc., Palo Alto Networks, Inc. are the leading players operating in global network traffic analysis solutions market. Manufacturers are increasingly focusing on research and development process to fuel higher growth in the market. To meet evolving customer demand with respect to better efficiency and durability, several network traffic analysis solutions manufacturers are coming up with their technologically advanced offerings.

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“Roll-out of 5G technology and adoption of emerging technologies such as artificial intelligence, cloud computing, internet of things for real-time monitoring are contributing to increased demand for network traffic analysis solutions and favorable networking regulations and initiatives introduced by leading authorities across the world, which is expected to boost the growth of the market. Also, the growth of e-commerce platforms due to offering of lucrative discounts and adoption of efficient marketing strategies is attracting high traffic which is expected to propel the market growth until 2026” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“Global Network Traffic Analysis Solutions Market By Component (Solutions and Professional Services), By Solutions (Network Traffic Monitoring, Network Visibility, Network Performance, Network Security, Network Capacity Planning), By Professional Services (Integration and Deployment Service, Consulting Service, Training and Support Service, Managed Service), By Deployment Mode (On-premise and Cloud),  By End users (Service Providers and Enterprises), By Company, By Region, Forecast & Opportunities, 2026” has evaluated the future growth potential of global network traffic analysis solutions market and provided statistics & information on market size, shares, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global network traffic analysis solutions market.

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