Mobile Game Marketing: How to Promote Mobile Game Apps?

At present, millions of mobile games are available in the online gaming world to soothe the desire of game players. Technology advancements such as AI, AR, and VR have made gaming applications richer with advanced and enchanting features. All that is attracting more players to play them and it has increased the demand for mobile game apps. That’s why mobile game app development companies are in high demand.

According to Statista, the mobile game market is growing beyond leaps and bounds, and by 2026, more than 2300 million users will be playing games. In early 2022, more than 449,496 mobile game applications were available in the Google Play Store.

According to Golden Casino News, the video game industry will reach approximately $93 billion by 2024 with an expected revenue of $57 billion by 2024.

If we take a look at statistics regarding mobile game applications then it becomes so important to promote a mobile game to stay ahead in the competitive market. A proper marketing strategy always helps you to achieve your target results in an easy approach.

If you are going to launch a new mobile game app then you must have a mobile game marketing strategy to get the best results. Here in this article, we are going to know about the best way to promote a mobile game. 

Here Are The Top 10 Best Strategies to Promote Your Mobile Game App

Market Research 

The success of any mobile game app depends on many things and to make your game app successful, you should pay heed to market research before developing the application. 

If it is the first time when you are planning to develop your own game application then you should make a proper search that there is an existing audience for your idea. If not, then you should rework your idea and discuss it with the right team of developers so you can make your idea more interesting.

Always make a deep analysis to make a perfect app that can interestingly simplify your game idea.

Soft Launch and Beta Ready

Always give beta access to the game to testers, players, influencers, and journalists take feedback from them, and work on them. Make all necessary changes and update it before launching your mobile game globally. Also, consider the soft launch. Both soft launch and beta versions play an important role in finding out the drawbacks of apps.

Know Your Competitors

You can always learn a lot from competitors and for it, there are a lot of tools for competitor analysis you can make use of them. Make a list of gaming applications that are similar to your app genre and count down the basic things like how they are presenting themselves to target their users. 

Here are a few key points that should be considered while you make a competitor analysis.

• Title

• Descriptions

• Screenshots of the games

• Video script

• Keywords

Keywords play a vital role in any application and you should manage your keywords very carefully across the app so you can stand out from the crowd in the market. 

Always make sharp observations and implement them in your app so it can take a different approach.

Testing – Mobile Game App 

Testing is a continuous process to get a high-quality game application. Before the launch of the game, you should focus on fixing the bugs to make sure the quality of your app is standard. Your prime concern should be on the design if there is an issue regarding design then make it right first. 

Testing has two types-

• Alpha Testing

• Beta Testing

Alpha testing is done when your app is in the development phase and beta testing is done when your game app is ready to live. So always count both tests to get a successful app.

App Store Optimization (ASO)

ASO is the best way to target the audience and improve the search of your mobile game application. If you are not focusing on the paid campaign then organic search plays a vital role in downloading your app from the app stores. An organic search of your app always improves your visibility in the app store otherwise your app will soon disappear.

Many ways affect and decide your ranking factors so we should always focus on them.

Here are the key factors that should be considered while you are going for App Store optimization.

• Keyword research

• Optimize the Title

• Optimize the description 

• App review

• App icon

Social Media Campaigns

At present, social media is the best platform to target your audience efficiently. To make an easy reach you should run social media marketing campaigns to cover your audience. You can make a proper strategy and according to that, you can implement your campaigns to gain more.

• Paid ads always help you to target your audience in a faster way in comparison to organic.

• Fast and easy way to make awareness of the game.

• You should set the parameters to decide who you want to serve and who your target users are. 

• Always check reports and analytics to know whether your campaign is going in the right direction or not.

Always make an effective social media strategy to promote a mobile game. It will surely bring more users to your game.

Cross-promote to Get Better Outreach

Cross-promote means promoting your game app with the help of your existing application. If you already have an app then you can promote your new app with it. Cross-promotion is the best way to promote your app easily.

If you are not having an app then you can contact online communities and can participate in offline events to get a platform where you can easily deliver your software to your target users.

Google Ads Universal App Campaigns (UAC) 

Google Ads universal app campaigns can really boost your application and comfortably, you will get your desired audience. Google will automatically fetch all kinds of information from the Google App Store regarding your app. So always use proper content, videos, and graphics in the app store so it can make a good impact on users.
It is known as the best mobile game marketing strategy and it gives you 100% results.

Get Reviews for Your App

The best way to promote your mobile game app is to get good reviews. There are a lot of online platforms that offer you paid reviews and it helps you to make trust and also increase visibility.

Find a Mobile Game Publisher

Finding a game publisher is not an easy task because they count several things before making a deal. But if you get a game publisher then you have no need to worry about game app promotion because they will take care of marketing very well. Sometimes it may be costly to you because they take a percentage of profits. 

But taking the help of publishing is a good thing in all aspects as it will offer you good feedback and insights about the game app. They also provide you with suggestions if you consider them then you can also do good.

Final Words

Creating a mobile game app is a daunting task. It requires a lot of effort like hard work, dedication, experience, research, and many more. It is both a time and money-consuming process. So always focus on making a rich featured game application so it can be liked by users and generate a good income for you. So you should always make a monetization policy to stay in the game app world.

People are highly fascinated with mobile games and that’s why they are giving shape to their ideas with the help of mobile game development companies and launching their own gaming apps. But few of them do well and most of them become useless after a certain period. So we can know the importance of marketing, marketing is the best way to make an application or software successful.