As of December 1, 2024, California is home to 15,620 consultants, marking a 3.12% increase from the previous year. Of these, 14,327 consultants (91.72%) operate as independent, single-owner businesses, while 1,293 (8.28%) are part of larger brands. The top three cities with the highest number of consultants are Los Angeles (3,969), San Francisco (2,025), and San Diego (1,487). On average, consultants in California have been in business for four years.
Consultants are also establishing a strong digital presence across various platforms. Currently, 3,707 have LinkedIn profiles, 3,750 maintain Facebook Pages, 2,472 are active on Instagram, and 2,574 have accounts on X (formerly Twitter). Meanwhile, 154 consultants are on TikTok, and 1,736 have their own YouTube channels. Additionally, while 11,061 consultants have a dedicated website, 4,770 still operate without one.
shobha. rentechdigital 
