Legality of Online Flash Sales & Competition Laws in India: Lawyers Advice on Corporate Laws of India

Online flash sales are discounts offered by e-commerce entities for a short period of time. In such sales, the online entities give out discounts on certain products to increase their sales. These sales by the online retail markets attract a lot of customers but such sales do not benefit the offline retailers of the same product on sale. Through these discounts the price of the product decreases to an extent lower than the cost of the product and this does not favor the offline physical stores who will not be able to meet their expenses and costs. This brings us to question the legality of online flash sales.