Global Smoothies Market Report 2024: Market Size, CAGR, Lucrative Segments And Top Regions

Overview and Scope
A smoothie is a blended beverage typically made from a combination of fruits, vegetables, liquids such as juice or milk, and additional ingredients like yogurt, ice cream, or sweeteners. The ingredients ae blended until smooth, resulting in a thick, creamy, and often refreshing drink.

Sizing and Forecast
The smoothies market size has grown strongly in recent years. It will grow from $17.08 billion in 2023 to $18.44 billion in 2024 at a compound annual growth rate (CAGR) of 8.0%.  The  growth in the historic period can be attributed to health and wellness trends, rising awareness of nutrient-rich diets, demand for on-the-go and convenient nutrition, variety of flavor combinations, social media influence and food trends.

The smoothies market size is expected to see strong growth in the next few years. It will grow to $25.08 billion in 2028 at a compound annual growth rate (CAGR) of 8.0%.  The growth in the forecast period can be attributed to plant-based and vegan trends, innovations in functional ingredients, sustainable packaging and practices, expansion of ready-to-drink categories, personalization and customization trends. Major trends in the forecast period include focus on low sugar and natural sweeteners, e-commerce and delivery trends, sustainable packaging solutions, partnerships and collaborations, innovations in flavor combinations.

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Segmentation & Regional Insights
The smoothies market covered in this report is segmented –
1) By Product Type: Fruit-Based, Vegetable-Based, Dairy-Based, Other Product Types
2) By Packaging Material: Plastic, Paper, Glass, Other Packaging Materials
3) By Distribution Channel: Supermarkets And Hypermarkets, Smoothie Bars, Convenience Stores, Other Distribution Channels

North America was the largest region in the smoothies market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the smoothies  market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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Major Driver Impacting Market Growth
The increasing consumption of healthy beverages is expected to propel the growth of the smoothie market going forward. Healthy beverages provide beneficial nutrients and contribute to overall health and well-being. Smoothies are used as healthy beverages that provide a convenient and delicious way to consume a variety of fruits and vegetables, and with the addition of probiotics, they promote gut health and overall health and well-being. For instance, in 2021, according to the Government of Canada, a Canada-based government agency, the retail sales of energy drinks are expected to increase from US$14,150.4 million in 2020 to US$20,733.9 million in 2025. Additionally, the retail sales of fruit and vegetables increases from US$ 3,032.7 million in 2020 to US$3,532.0 in 2025 and the reduced sugar sports drinks increases from US$1,401.3 in 2020 to US$1,684.6 in 2025. Therefore, the increasing consumption of healthy beverages drives the smoothie market.

Key Industry Players
Major companies operating in the smoothies  market report are PepsiCo Inc., The Coca-Cola Company, The Kraft Heinz Company, Danone S.A., The Hain Celestial Group Inc., Tropical Smoothie Café, MTY Food Group, Smoothie King Franchises Inc., Innocent Drinks, Bolthouse Farms, Cold Stone Creamery, Daily Harvest Inc., Odwalla, Bai Brands, Ella's Kitchen Brands Ltd., Jamba Juice Company, Boost Juice Bars , Suja Juice, Maui Wowi Hawaiian Coffees and Smoothies, Naked Juice, Crussh Fit Food & Juice Bars, Main Squeeze Juice Co., Revive Superfoods, Planet Smoothie, Dr.Smoothie, Barfresh Food Group Inc., Surf City Squeeze, Ceres Fruit Juices, Kwench Juice Cafe, Happy Planet Foods.

The smoothies market report table of contents includes:
1. Executive Summary

2. Smoothies Market Characteristics

3. Smoothies Market Trends And Strategies

4. Smoothies Market - Macro Economic Scenario

5. Global Smoothies Market Size and Growth

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32. Global Smoothies Market Competitive Benchmarking

33. Global Smoothies Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Smoothies Market

35. Smoothies Market Future Outlook and Potential Analysis

36. Appendix

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