Foreign Direct Investments (FDI) in Beauty & Wellness Products in India-2:

 Innovative Pricing: Companies should be introducing innovative pricing strategies to gain consumer’s confidence.
• Personalised Touch: in order to create a personal bond with the customer and retain them for a longer duration, the focus on customization has increase. Leading players are offering personalized products and services based on taste, preferences, lifestyle, body type and even genetics.
• At Home Services: digital portals have created perfect opportunities for companies to explore on-demand at-home service model. The model creates a win-win situation by ensuring customer convenience.