Overview and Scope
A fitness app refers to an application that can be downloaded on any mobile device and is used as a platform to promote healthy behavior change with personalized workouts, fitness advice, and nutrition plans. Fitness apps may work in conjunction with wearable devices to synchronize their health data to third-party devices for quick accessibility. It is used to provide the user with instructions and examples of exercise, nutritional programs, physical activity, or fitness topics.
Sizing and Forecast
The fitness app market size has grown exponentially in recent years. It will grow from $12.2 billion in 2023 to $14.96 billion in 2024 at a compound annual growth rate (CAGR) of 22.6%. The growth in the historic period can be attributed to rise in health and fitness awareness, convenience of home workouts, personalized fitness plans, social and community engagement.
The fitness app market size is expected to see exponential growth in the next few years. It will grow to $35.79 billion in 2028 at a compound annual growth rate (CAGR) of 24.4%. The growth in the forecast period can be attributed to virtual fitness classes and live streaming, nutrition and wellness tracking, gamification for user engagement, and corporate wellness programs. Major trends in the forecast period include mindfulness and mental health features, nutrition tracking and meal planning, gamification for user engagement, remote personal training services, and subscription-based models with premium content.
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Segmentation & Regional Insights
The fitness app market covered in this report is segmented –
1) By Type: Workout and Exercise Apps, Disease Management, Lifestyle Management, Nutrition and Diet, Medication Adherence
2) By Platform: Android, iOS, Other Platforms
3) By Device: Smartphones, Tablets, Wearable Devices
4) By Application: Tracking, Training, Fitness games, Other Applications
North America was the largest region in the fitness app market in 2023. The regions covered in the fitness app market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increase in prevalence of chronic diseases is expected to propel the growth of the fitness app market going forward. Chronic diseases are diseases that persist for a longer period of time, such as obstructive pulmonary disease, diabetes, and cancer. Fitness apps help people suffering from chronic diseases to better manage their conditions. For instance, in October 2022, the Centers for Disease Control and Prevention report, a US-based national public health agency, 6 in 10 Americans are suffering from at least one chronic diseases such as cardiovascular, cancer, or diabetes. Further, in 2021, according to the report published by the International Diabetes Federation, there are 537 million individuals living with diabetes around the world in 2021, and the number is expected to reach 643 million by 2030. Therefore, the increased prevalence of chronic diseases is driving the fitness app market growth.
Key Industry Players
Major companies operating in the fitness app market report are Google LLC, Nike Inc., Adidas AG, Aaptiv Inc., Under Armour Inc., Asics America Corporation, Fitbit Inc., Calm, MyFitnessPal Inc., Headspace Inc., Strava Inc., Appster LLC, Noom Inc., Lifesum AB, Freeletics GmbH, Applico Inc., Tone It Up LLC, Azumio Inc., 7 Minute Workout, YAZIO GmbH, Sworkit Inc., AllTrails LLC, Asana Rebel Inc., Livestrong Foundation, Sweat, Fitnesskeeper Inc., Fooducate Inc., Endomondo, Keelo Inc., Runtastic AG, Yoga Studio, Zova Health Limited, Beachbody LLC, Peloton Interactive Inc., Glofox Limited, Virtuagym, Mindbody Inc., Trainerize Inc.
The fitness app market report table of contents includes:
1. Executive Summary
2. Fitness App Market Characteristics
3. Fitness App Market Trends And Strategies
4. Fitness App Market - Macro Economic Scenario
5. Global Fitness App Market Size and Growth
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32. Global Fitness App Market Competitive Benchmarking
33. Global Fitness App Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Fitness App Market
35. Fitness App Market Future Outlook and Potential Analysis
36. Appendix
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Hemasri Paruchuri 
