Europe Online Grocery Market Size, Share & Forecast | 2033

Market Overview 2025-2033

The Europe online grocery market size was valued at USD 66.3 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 440.3 Billion by 2033, exhibiting a CAGR of 23.4% from 2025-2033. The market is expanding rapidly due to growing e-commerce adoption, changing consumer preferences, and convenience-driven shopping habits. Technological advancements, quick delivery services, and digital payment solutions are key factors driving industry growth.

Key Market Highlights:

✔️ Strong market growth driven by increasing digital adoption and demand for convenience

✔️ Rising preference for fresh, organic, and subscription-based grocery deliveries

✔️ Expanding investments in AI-driven logistics, dark stores, and quick commerce solutions

Request for a sample copy of the report: https://www.imarcgroup.com/europe-online-grocery-market/requestsample

Europe Online Grocery Market Trends and Drivers:

The Europe online grocery market is growing steadily, changing the way people shop for food across the continent. More retailers are adopting digital tools to make shopping faster, easier, and more personalized. Innovative companies like Picnic in the Netherlands and Rohlik in Central Europe are using data analytics to understand customer habits—whether it’s Milan households ordering olive oil every two weeks or a spike in berry purchases during Stockholm summers. Some platforms even offer meal plans and recipes based on past orders, creating a more engaging experience.

In the UK, Ocado launched its Smart Basket feature in 2024, which recommends items based on past purchases and even considers the weather. Since the tool’s debut, Ocado has seen a 27% drop in abandoned shopping carts—proof that personalization works. These kinds of smart features are playing a big role in driving Europe online grocery market growth, with retailers investing over €2.3 billion in personalization tools to improve the customer experience.

Sustainability is another major trend. With new EU regulations pushing for lower emissions, grocery companies are stepping up. Carrefour, for example, set up small urban warehouses in Paris, allowing 68% of its deliveries to arrive within 90 minutes using electric bikes—cutting emissions by 62% in just one year. In Scandinavia, Coop Norway and Mathem Sweden are working together to reduce energy use by sharing cold storage, while Waitrose in the UK now offers “Green Slot” delivery times that prioritize low-emission options.

Of course, going green has its costs. Delivery fees rose by 8.4% in early 2024, and many services now include a small “eco-premium” for faster or sustainable delivery options. Another big shift is the rise of older adults using online grocery platforms. In Italy, where seniors over 60 make up nearly a third of the population, Esselunga has trained more than 210,000 people to shop online. In Portugal, Continente is making the process easier with voice-guided shopping and meal kits designed specifically for older users.

Spain has even launched a government-backed program called Compra Dorada, offering a €15 monthly subsidy for seniors’ online grocery orders. Since its rollout, usage among those aged 70 and older has climbed from 19% to 34% in just six months. Today, older adults drive 38% of Europe online grocery market growth in Southern Europe. However, some challenges remain—particularly in rural areas. In Greece, for example, only 61% of villages have reliable internet, limiting access in less-connected regions.

Still, 2024 is shaping up to be a breakthrough year. Experts forecast that online grocery shopping will soon make up more than 20% of all food sales in the EU. Several factors are fueling this shift: consumer habits formed during the pandemic, the rise of "dark stores" offering faster delivery, and large-scale mergers like Ahold Delhaize buying Ulabox in Spain and Migros acquiring Barbora in Lithuania. These moves are reshaping the Europe online grocery market share, as retailers compete for scale and efficiency.

The sector is expected to hit €148 billion in value by the end of 2024—an 18% increase over the previous year. But even with rising demand, profit margins remain slim, averaging just 3.2% due to high delivery and logistics costs. To stay competitive, companies are focusing on automation, better supply chain management, and expanding their private-label offerings. By 2025, store-brand products could make up 35% of all online grocery sales. With continued innovation, smarter logistics, and a growing base of loyal customers, the European online grocery market is becoming an essential part of daily life—and is well-positioned for strong, sustainable growth in the years ahead.

Europe Online Grocery Market Segmentation: 

The report segments the market based on product type, distribution channel, and region:

Study Period:

Base Year: 2024

Historical Year: 2019-2024

Forecast Year: 2025-2033

Analysis by Product Type:

• Vegetables and Fruits

• Dairy Products

• Staples and Cooking Essentials

• Snacks

• Meat and Seafood

• Others 

Analysis by Business Model:

• Pure Marketplace

• Hybrid Marketplace

• Others

Analysis by Platform:

• Web-Based

• App-Based 

Analysis by Purchase Type:

• One-Time

• Subscription 

Country Analysis:

• Germany

• France

• United Kingdom

• Italy

• Spain

• Others

Competitive Landscape:

The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.

Contact Us: 

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: sales@imarcgroup.com

Tel No:(D) +91 120 433 0800

United States: +1-631-791-1145