Elevate Your Marketing Skills Through Professional Training

Do you know the secret to staying on top of the competition as a digital marketer?

It is through keeping yourself up to date with the latest changes and innovative strategies. Cyberspace is constantly evolving. Innovative trends are switching with old ones, and new applications and features are being introduced daily.

So, you should continuously learn to thrive unstoppably. But the question arises:

What is the best source to elevate your marketing skills?

While you can consider online guides and books, the worthiest option is professional training. Many credible platforms offer well-structured and free courses, delivered by experienced digital marketing specialists. Enrolling in them would let you gain vast knowledge and skills in one place and at your pace.

The visual lectures, quizzes, and examinations at the end will help you retain the valuable information effectively. However, not every marketing program are the same. Only some out of a myriad are worth your time.

Elevate Your Career Success with Top 6 Marketing Training Courses

 We have disclosed the top six meaningful programs that will professionally train you to reach the pinnacle of success. 

1.      Content Marketing Certification – Available at HubSpot Academy

Duration: 8 hours, 34 minutes.

Cost: Free

Certification: Once you complete the course, attempt the test, which will take around an hour. Upon passing it, you will receive a certification.

This professional training option is suitable for marketers at the beginner to intermediate levels. Business owners can also gain various insights from it to promote their products effectively. The format includes 12 lessons, 54 videos, and 11 quizzes. Apart from English, it is also accessible in different languages, such as French, Spanish, and German.

The program covers various lessons on idea generation, storytelling, and frameworks. It has different in-depth sessions that explore strategies for promoting and optimising content. You may have to work on impactful workbooks and quizzes that will examine your knowledge. And the best part – it is free of cost.

 2.      The Strategy of Content Marketing, Offered by Copyblogger and UC Davis

Duration: Takes about five weeks of study if you invest two to three hours weekly

Cost: The first seven days are completely free while the monthly subscription costs $5

Certification: A certification of completion

Here comes the program, which is suitable for intermediate. The format revolves around five modules that involve videos, assessments, and readings. You will get the opportunity to learn from the copy blogger team and external teams, like Jacob McMillen. They will teach about content creation and management. Their program has received around 4.5 with over 4,000 positive reviews.

The best feature of this program is that you can interact with other learners and solve issues together. You will have discussions with them about the latest trends and innovative topics. This will supercharge your marketing skills. Those planning to join a professional book marketing agency should enrol themselves in this insightful training. They will gain numerous insights that will make them excel professionally.

3.      Content Marketing for B2B Enterprises

Cost: Free

Duration: 35 minutes

Certifications: The free version doesn’t provide it, but you can receive it through the paid course package

Whether you’re a part or an owner of a B2B company, you should consider this professional training. It will offer you various perks, such as experience with search engines and social media.

You will gain an understanding of Google Analytics. You will also learn about how you can understand your target audience and create content efficiently. This intermediate-level course is delivered by William Flanagan, the founder and CEO of Audenti.

4.      How to Use TikTok for Business, Powered by Udemy

Cost: Free

Duration: Almost 2 hours

Certification: You can receive the certification through the paid version

TikTok is continuously booming among all the social media applications. Many businesses are using it to hunt more clients and boost their lead generation rate. Whether you’re a marketer or an entrepreneur, you should attend this course, powered by Udemy. It consists of 36 video lessons, segmented into three sections. And if having a paid version, you can directly question the instructor for better understanding.

You can access videos via your smartphone. You will master numerous expert strategies to take the most advantage of short-form content. While they deliver lectures mainly focused on TikTok, the skills you will gain will be transferable onto different short-form platforms. You will also learn different insights about TikTok’s interface, formalities, and better ways to navigate its UI. 

5.      Social Media Strategy by HubSpot Academy

Cost: Free

Duration: 5 hours

Certification: You can get certification after passing an hour-long examination after completing the course

This professional training is suitable for those aiming to learn the fundamentals of social media marketing. Influencers, entrepreneurs, and digital marketers will learn effective ways to boost their brand, attract new clients, and develop meaningful connections. They will become aware of the basics related to social media strategies, advertising, management, and assessing ROI.

Attendees will acquire the necessary skills for offering services, like social media marketers near me. HubSpot is a globally recognised platform. So, receiving your certifications from it would emphasize your credibility. It will increase your chances of grabbing amazing opportunities.

This course is perfect for beginners to intermediate-level individuals. They don’t have to pay even a single penny to watch 38 impactful videos, delivered by twenty experienced professionals, such as Mari Smith. You can also attempt 29 quizzes to evaluate your level of knowledge gained from this helpful course.

6.      Diploma in Social Media Strategy, Powered by Alison

Cost: Free

Duration: 10 to 15 hours

Certification: While the lessons are accessible for free, the diploma costs some fees

You should make efforts towards this professional training program if you want a well-rounded understanding of social media. You will notice a transformation in yourself as a strategist. You will acquire different cross-over skills, like community management and social media customer service.

This course covers diverse topics, such as policies of different platforms, market analysis, and promotional tactics. They will teach you the best ways to set realistic goals, choose suitable platforms, and content creation, and launch successful campaigns.

As a beginner, you will be aware of the social media history, community management, and career expectations through 14 modules. These will contain insightful videos, quizzes, and online chat optionsonshere you can get support whenever feeling stuck.

Final Verdict

 Elevating your marketing skills through professional training is worth more than online blogs, guides, and books. You will not only master the necessary abilities to thrive within your career but also test your knowledge through quizzes and examinations.

After passing those tests, you will receive a certification or diploma that you can exhibit on your resume. Plus, you will flaunt them on your digital CV, aka LinkedIn. It will boost your professional integrity and help you attract lucrative opportunities in your career. So, select the option from the above list with which you would like to start your journey of inclusive learning.