Every aspect or app that falls under the category of social media is referred to as such. People frequently believe that Instagram, Facebook, Twitter, and Snapchat are the only social media platforms. There's more to it, though. Websites are included in social media as well. Marketing is a way to keep your content, services, and other products current and timeless in the market. Giving the company a sense of purpose, attracting new customers, and retaining existing ones are all aspects of branding. Notably, every social media company asserts that branding is a component of marketing. Whether through a symbol, logo, jingle, or other means, branding helps people identify your brand. However, effective marketing strategies are necessary for people to recognize that.