Digital marketing

Share this Post to earn Money ( Upto ₹100 per 1000 Views )


Digital marketing

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computersmobile phones, and other digital media and platforms to promote products and services.[2][3]

It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. As digital platforms became increasingly incorporated into marketing plans and everyday life,[4] and as people increasingly used digital devices instead of visiting physical shops,[5][6] digital marketing campaigns have become prevalent, employing combinations of methods. Some of these methods include: search engine optimization (SEO), search engine marketing (SEM), content marketinginfluencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketingsocial media optimizatione-mail direct marketingdisplay advertisinge-books, and optical disks and games. Digital marketing extends to non-Internet channels that provide digital media, such as televisionmobile phones (SMS and MMS), callbacks, and on-hold mobile ringtones.[7]