Digital Education Market 2024 - By Share, Top Companies, Revenue Outlook And Growth Forecast By 2033

Overview and Scope

Digital education refers to the utilization of digital tools, technologies, and resources to facilitate learning and teaching processes. It involves leveraging computers, the Internet, software applications, and multimedia to deliver educational content, engage learners, and enhance educational experiences. Digital education aims to make learning more accessible, interactive, and adaptable to individual needs.

Sizing and Forecast

The digital education market size has grown exponentially in recent years. It will grow from $21.42 billion in 2023 to $28.48 billion in 2024 at a compound annual growth rate (CAGR) of 32.9%.  The growth in the historic period can be attributed to growth in internet penetration, rise in adoption of smartphones and tablets, government initiatives promoting digital learning, high penetration of internet-enabled digital devices, and increased demand for customized learning experiences.

The digital education market size is expected to see exponential growth in the next few years. It will grow to $89.80 billion in 2028 at a compound annual growth rate (CAGR) of 33.3%.  The growth in the forecast period can be attributed to the focus on enhancing learning engagement, the rise of mobile learning, the rising cost of traditional education, the growth of online learning, the demand for lifelong learning, and the rise of microlearning. Major trends in the forecast period include AI-powered tutoring and mentoring, content curation and aggregation, social learning platforms, interactive content, gamification, and innovations in educational technology.

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Segmentation & Regional Insights

The digital education market covered in this report is segmented –

1) By Course Type: Science And Technology Courses, Entrepreneurship And Business Management Courses, Other Courses

2) By Learning Type: Self-Paced Online Education, Instructor-Led Online Education

3) By End User: Individual Learners And Academic Institutions, Enterprises, Government Organizations, Other End Users

North America was the largest region in the digital education market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital education market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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Major Driver Impacting Market Growth

Growing internet penetration is expected to propel the growth of the digital education market going forward. Internet penetration refers to the percentage of the population within a specific geographic area or demographic group that has access to the Internet. Growing internet penetration can be attributed to various factors, such as increased affordability of Internet access, expanding infrastructure, technological advancements making access more convenient (like mobile devices), government initiatives to promote connectivity, and the rising demand for online services and information. Internet penetration in digital education directly affects the accessibility and effectiveness of online learning resources and platforms. Higher internet penetration rates mean more individuals can access educational materials, participate in online courses, and engage in virtual classrooms. For instance, in October 2023, according to the International Telecommunication Union (ITU), a Switzerland-based specialized agency for information and communication technologies (ICTs), 67% of the world's population uses the Internet nowadays, representing an increase from the 3.5% growth observed between 2021 and 2022 to 4.7% growth since 2022. Therefore, growing internet penetration is driving the growth of the digital education market.

Key Industry Players

Major companies operating in the digital education market report are International Business Machines Corporation; Adobe Inc.; Pearson Education; Graham Holdings Co.; New Oriental Education and Technology Group Inc.; McGraw-Hill Education Inc.; Aptara Inc.; Cengage Learning Holdings II Inc.; TAL Education Group; 2U Inc.; Udemy Inc.; Skillsoft Corp.; Coursera Inc.; Think & Learn Pvt. Ltd.; Duolingo Inc.; Saba Software; D2L Inc.; Vedantu Innovations Pvt. Ltd.; Udacity Inc.; Edutech; Articulate Global Inc.; MPS Limited; City and Guilds Group; Discovery Education Inc; Totara Learning Solutions Ltd.; Allen Interactions Inc.; Trivantis Corporation; Echo360 Inc.; N2N Services Inc.; Educomp Solutions Ltd.

The digital education market report table of contents includes:

1. Executive Summary

2. Digital Education Market Characteristics

3. Digital Education Market Trends And Strategies

4. Digital Education Market - Macro Economic Scenario

5. Global Digital Education Market Size and Growth

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32. Global Digital Education Market Competitive Benchmarking

33. Global Digital Education Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Digital Education Market

35. Digital Education Market Future Outlook and Potential Analysis

36. Appendix

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