Brand Dilemmas, Branding Strategy Insider
Brand Dilemmas, Branding Strategy Insider
Anil_Constantine
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A Brand dilemma on the other hand is much more menacing. It’s much more than a keep-up requirement. It’s a do-or-die requirement. It’s end-of-your-business-model stuff. It’s the new way of doing things no-one was ready for. It’s the buy-out that revolutionises the priority list. It’s the scandal that rocks everyone’s reputation.
