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The 27-year-old model turned businesswoman launched her brand, Rhode on June 15, 2022. Initially, Mrs. Bieber’s brand rolled out three products including the Peptide Glazing Fluid, the Barrier Restore Cream, and the Peptide Lip Treatment.
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https://youtu.be/nz82pNDGQqk?si=BUHA9MHmk50wDQFo
For Hailey Bieber, who is known to have naturally amazing skin, hydration is key for achieving smooth and glazy donut-like skin. Her dream to introduce people to effective products that are not big on pricing was achieved through Rhode.
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Rhode has attained that affordable side (a great USP besides the PR and marketing) in the biz that most celebrity-owned brands find hard to achieve. Rhode’s Peptide Lip Treatment became one of the brand’s best-selling products, making them come up with a limited-edition strawberry glaze edition at Krispy Kreme in NYC.
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Not just skin care, Rhode’s trademark was filed to create a line that included makeup, hair products, and fragrances to name a few.
