Actionable Org Charts: The Most Compelling Tool For Effective Account Planning

Account Planning is the amalgamation of strategic planning and big data analysis while building a lasting relationship with key customers. It drives revenue by delivering value to the existing accounts continuously, resulting in a boost in the ROI and sales graph of the organization. Besides, it can also help to tackle the difficulties of today’s fast-paced and complex sales landscape by leveraging actionable org charts of the existing clients developed by sales intelligence experts.

Let’s move further and see what account planning is, what are its benefits, and how it can become more efficient with the actionable insights of organizational charts.

What is Account Planning?

The process of mapping out important details and facts about the existing account is called Account Planning. It includes information about their decision making process, their chain of command, people involved in the decision making process, the companies you’re competing with to close them, their marketing strategies, and the overall strategy to retain them.

To summarize, account planning is an ongoing process of researching, organizing, and presenting solutions to existing customers. If done right, it can boost customer lifetime value (CLV) and retention rates while helping businesses to maintain a predictable cash flow.

Benefits of Effective Account Planning:

• Generates more revenue from the existing accounts

• Allows you to focus your time & money on key customers

• Boosts Customer Lifetime Value (CLV)

• Ensures a lasting relationship with your clients

• Enhances cross-selling & upselling within the accounts

• Increases contract size, sell upgrades, win renewals

How Actionable Org Charts Help in Effective Account Planning?

In order to develop effective and efficient account planning, you need the right actionable org chart of your existing accounts. Regardless of the level of complexity of the account, it would provide you with detailed, updated, verified, customized, and actionable information about the clients. Besides providing information about the key customers, it has various other benefits that it brings to the table. Let’s have a look:

• Provides all the data of key customers that you need

• Uncover the needs & pain points of the existing clients

• Enables you to understand the decision making process & the people involved

• Offers you the marketing strategies used by the key customers

• Provides complete & updated contact information about the individuals of the existing account

• Helps you with multiple entry points into the key accounts

• Helps you to keep a check on the new developments in the existing accounts

CLICK HERE to know more about how to make your account planning more effective with BizKonnect Actionable Org Charts.