What Are the Requirements for a Business Insider Press Release in 2025?

Publishing a press release on a high-authority platform like Business Insider can significantly boost your brand’s credibility and online visibility. But getting featured on such a prestigious outlet isn’t automatic. To be considered, your press release must meet specific editorial, formatting, and content standards. This article explores the essential requirements for submitting a Business Insider Press Release in 2025, practical tips to meet them, and how to increase your chances of approval.

Why Choose Business Insider for Your Press Release?

Before diving into the requirements, it’s important to understand the value of targeting Business Insider:

High Domain Authority

Business Insider is a trusted news outlet with high domain authority, which can enhance your search engine rankings when your press release is published on their platform.

Industry Credibility

Getting your news featured on Business Insider elevates your brand image, especially among investors, tech enthusiasts, and business professionals.

Wider Reach

With millions of monthly readers and widespread media syndication, your story can reach a global audience quickly.

Key Requirements for a Business Insider Press Release in 2025

To get published on Business Insider through direct or third-party submission services, your press release must meet several editorial and technical requirements.

1. Newsworthy Content

What Qualifies as Newsworthy?

Your press release must contain real news—something that informs, announces, or provides value. Business Insider prioritizes:

• Product launches
  
  

• Major partnerships or mergers
  
  

• Funding rounds
  
  

• Industry research or whitepapers
  
  

• Executive appointments
  
  

• Market expansion or IPO announcements
  
  

Avoid overly promotional content or stories without broad interest. Press releases that read like advertisements will likely be rejected.

2. Professional Formatting

Your press release should follow a clear and professional format. Standard structure includes:

• Headline: Clear, concise, and compelling
  
  

• Subheadline: Optional, but helpful for expanding on the headline
  
  

• Dateline: City and date at the beginning of the first paragraph
  
  

• Introduction Paragraph: The most important information (who, what, where, when, why)
  
  

• Body Paragraphs: Additional context, quotes from key people, and supporting data
  
  

• Boilerplate: A short description of your company
  
  

• Media Contact: Name, email, and phone number for press inquiries
  
  

3. Word Count and Clarity

Ideal word count ranges from 400 to 800 words. While longer press releases may be accepted, clarity and precision are key. Avoid jargon and maintain a journalistic tone.

4. Credible Sources and Quotes

Use factual data and cite reputable sources where needed. Including quotes from executives or industry experts adds credibility and human interest.

5. No Duplicate or Previously Published Content

Business Insider values original content. Ensure your press release hasn’t already been published word-for-word elsewhere, especially on personal blogs or corporate websites.

6. Compliance with Ethical Standards

Avoid any controversial claims, political bias, or unverified information. Business Insider adheres to strict ethical guidelines. Misleading or unverifiable content will be rejected.

7. Brand Relevance

The story should align with Business Insider’s readership, which includes professionals, investors, entrepreneurs, and decision-makers. Make sure the topic relates to industries such as tech, finance, startups, or corporate growth.

How to Submit a Business Insider Press Release

There are two main ways to get your press release on Business Insider:

1. Third-Party Distribution Services

Most companies use trusted press release distribution agencies to publish on Business Insider. These platforms have syndication rights or partner networks that allow them to distribute content directly.

Some trusted names include:

• Monday Newswire
  
  

• EIN Presswire
  
  

• GlobeNewswire
  
  

• PR Newswire
  
  

• Business Wire
  
  

When using such platforms, make sure they offer Business Insider syndication in their package.

2. Direct Outreach

Though less common, PR professionals may also pitch stories directly to Business Insider’s editorial team. This typically works better for exclusive news or in-depth stories.

Tips to Increase Your Chances of Getting Published

Use a Strong, Relevant Headline

Your headline should be brief (under 70 characters) but informative. It must reflect the actual news in the release.

Focus on Real Value

What does your news mean for the reader? Highlight relevance to the industry or current trends.

Add Data and Visuals

If possible, include statistics, charts, or even infographics. These strengthen your content and make it more appealing for editorial approval.

Proofread Thoroughly

Spelling, grammar, or formatting errors reduce the credibility of your release and can lead to rejection.

Stick to a Neutral Tone

Avoid hype or sales-heavy language. Keep the tone factual and journalistic.

Common Mistakes to Avoid

• Submitting sales pitches instead of news
  
  

• Using buzzwords without context
  
  

• Writing overly long or vague press releases
  
  

• Ignoring formatting guidelines
  
  

• Providing outdated contact details
  
  

These mistakes can harm your reputation and reduce the likelihood of publication on Business Insider or other credible platforms.

The Role of Monday Newswire

If you’re looking for a trusted way to distribute your Business Insider Press Release, Monday Newswire offers tailored packages to help brands gain visibility on top-tier sites. With their help, your press release is formatted correctly, written professionally, and submitted to the right channels.

They also offer:

• Editorial review for better approval rates
  
  

• Guaranteed placement on various partner sites
  
  

• Detailed reporting on performance and syndication
  
  

Conclusion

Getting your Business Insider Press Release published in 2025 requires more than just good writing. You need a newsworthy story, proper structure, and an understanding of what Business Insider looks for in editorial content. Whether you’re submitting via a third-party like Monday Newswire or planning direct outreach, following the above guidelines will significantly improve your chances of success.

Publishing on Business Insider not only boosts your brand’s authority but also connects you with a high-value audience that can drive long-term growth. Make sure your press release is ready to meet the requirements and stand out from the rest.