Visual Appeal: Enhancing Content Marketing with WordPress Plugins

In today's hyper-visual society, visual content is not an option; it is imperative. Content reigns supreme in modern digital marketing. It is the first mode of formal conversation between you and your audience. Make your first conversation engaging to leave a lasting impact.

 In today’s digital age, visual content has become an essential part of any successful marketing strategy. Users crave captivating imagery, engaging videos, and interactive graphics that not only educate but also inspire and entertain them. Today, users have attention spans much shorter than ever; visual content can help you capture and retain the attention of your target audience. Visual content is highly shareable, almost 40 times more likely to be shared on social media than other forms of content.

This blog will discuss the benefits of visual content in enhancing content marketing. We will introduce you to a list of top-rated WordPress plugins that can help you make your content attention-grabbing and visually appealing. Let’s start.

Benefits of Visual Content

Studies have shown that visually appealing content and strategies such as WooCommerce call for price increases engagement 150 times more across social media platforms, email marketing, and other digital channels than any other form of content. Secondly, attractive visuals like images, videos, charts, diagrams, and infographics lead to better retention of 70%, more likely to be remembered for a longer time. Thirdly, visually appealing content has higher conversion rates by up to 80%.

7 Best WordPress Plugins Making Content Visually Appealing

WordPress, the world’s largest content management system (CMS), is an ecosystem of thousands of powerful plugins and small add-on programs that are added to extend the functionality of web applications and desktop programs, which are equally beneficial for small business owners and web designers. These content marketing plugins can do everything for you, from enhancing your SEO rankings to boosting user engagement. The seven best of these content marketing plugins are:

1.  POWR Graph Plugins

POWR Graph, as its name suggests, offers numerous powerful plugins for user engagement.  POWR plugins help you make your content visually appealing and easy to understand.  You can select any graph to present your content in any way possible. POWR plugins also ensure that your content is mobile-responsive and user-friendly. These powerful plugins automatically sync changes, allow live editing, and make your content accessible from anywhere.

By installing POWR Graph to your e-commerce site, you can add pie charts, line plots, bar graphs, and scatter plots anywhere in your content. It also allows you to copy and paste any data set, adding customizable colors, borders, and backgrounds and adjusting the sizing and style you want.  This plugin is free to install and use; however, you can also buy its pro version to take advantage of its advanced features.

2. Google Chart

Google Chart is also one of the most popular WordPress tools developed by Google developers. If you want to display live data on your website, Google Chat is the best option. To make it functional on your site, you need to embed this tool into your website's HTML with a snippet of JavaScript code. You need no coding skills or technical knowledge to install and use this tool. You need to copy and paste your data to give it a visual appeal. Furthermore, Google provides easy-to-follow guidelines for all the charts you make with the help of its tools.

Google Charts is completely free and provides you with a variety of different graph types, any of which you can choose to present your data, perfectly reflecting your brand. It offers cross-browser compatibility and is also compatible with iOS & Android. Not only this, but this powerful plugin also provides you with dynamic data updates in real time.

3. TablePress

TablePress is also an open-source WordPress plugin that is very popular among the WordPress community for its unique functionality and powerful features. It helps you create simple tables for your website to make your data more attention-grabbing and visually appealing. There are two ways you can generate tables on your website: you can generate your tables from the TablePress page found in the backend of your site or import tables from Excel, CSV, or HTML files.

Moreover, this plugin also gives you a demo of the guidelines. This powerful is completely free for WordPress users and is super easy to install and use. Moreover, the template Tag function of TablePress also allows you to show tables anywhere in your theme and provides an advanced editor for styling changes.

4. Snowball

Snowball is one of the best user-friendly WordPress plugins. This plugin is particularly useful for long-form articles, making them more engaging and immersive. Like many other WordPress plugins, Snowball is also completely free. It offers its users a simple, intuitive interface that helps them create their content blocks without putting in any extra effort and other valuable resources.

Furthermore, Snowball supports all forms of content, such as text, images, videos, GIFs, videos, data visualizations, and interactive widgets. It can also help a variety of modules like PullQuote, YouTube, Google Maps, Twitter, and Scatterplot.

5. Infogram

Infogram, as its name shows, helps you add immersive infographics to your content to enhance user engagement. Not only this, but infographics also help you present your data in a visually pleasing and easily understandable format. Users must waste their energy to understand the message of your brand. This is why many online brands prefer infographics over any other form of content.

This powerful plugin also offers you a huge variety of charts, any of which you can choose to give your data a visual appeal. Furthermore, this powerful plugin has a repository of beautiful designs, interactive charts, maps, reports, and dashboards that empower you to make your data visually appealing and enhance your content marketing.

6. DW Chart

If you have a large website and are looking for the best WordPress plugin to enhance your content marketing, DW Chart is the best option. Why? This powerful WordPress plugin, designed by Code Canyon, gives you a vast number of charts and graphs and provides you with a simplified method of presenting data.

Furthermore, DW Chart provides you with more than ten different chart types, from bar charts to geo charts. DW Chart is also super easy to install and use. You need no coding skills to add this plugin to your website. It also offers you fully responsive and excellent designs. It also provides you with several ways to import data and add any chart you want via the admin panel.

7. wpDataTables

wpDataTables is also a popular WordPress plugin that enables its users to add charts and tables to their websites quickly and easily. You need no coding skills to use this plugin to present your data. This plugin makes your website user-friendly and mobile-responsive.

Moreover, this amazing plugin also offers you a vast number of immersive designs. You can also import your data from several data input sources by installing and embedding this WordPress plugin on your website.

Conclusion

Visual content is the backbone of modern content marketing. Websites that prefer mixed content and make it engaging and visually appealing enjoy more sales over those that prefer text only. Marketers say content is king; however, visually appealing content is the crowned king, not text alone. It would help if you had advanced tools and best practices to make your content engaging and immersive. In this blog, we have shared with you a list of 7 best WordPress plugins for enhancing your content marketing by making it more attractive and visually appealing.  You can add these plugins to your website and make your content marketing boast new heights.