Vietnam Mobile Wallet Market Share, Trends, Outlook and Report 2025-2033

Vietnam Mobile Wallet Market Outlook

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 782.4 Million

Market Forecast in 2033: USD 12,374.3 Million

Market Growth Rate: 35.9% (2025-2033)

The Vietnam mobile wallet market was valued at USD 782.4 Million in 2024 and is projected to grow to USD 12,374.3 Million by 2033, with an expected compound annual growth rate (CAGR) of 35.9% from 2025 to 2033.

Vietnam Mobile Wallet Market Trends:

Vietnam Mobile Wallet Market is expected to change rapidly as the smartphone penetrates rapidly and the government encourages digital payment solutions and cashless transactions. Consumers are adopting mobile wallet payments for speed, convenience and safety. Major market players like Momo, Zalope and Vietailpe have also become a popular option. In addition to advanced payment systems such as QR code payment, contactless payment and biometric authentication, user experiences have been improved. E-commerce and food delivery trends were added to the speed of mobile wallet purchases, as consumers prefer rapid, quick payment methods.

Social commerce, where shopping directly on social media, has also increased adoption, as these payment solutions include the option to quickly transfer money from colleagues with mobile wallets. Fintech partnership with banks and retail chains is helping access to mobile wallets and expanding objectives, which consumers are now using a large number of daily transactions. Mobile wallets have become increasingly popular, especially among young and technical lovers consumers, who prefer digital payment solutions in this location with increasing availability of internet. Vietnam has been predicted to be one of the fastest growing mobile wallet markets in Southeast Asia.

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Vietnam Mobile Wallet Market Scope and Growth Analysis:

The Vietnam mobile wallet market has enormous growth opportunities fueled by supportive regulations and increased digital inclusion. The government's promotion of a cashless economy, including the National Digital Transformation Program and e-government initiatives, is promoting the environment for growth of mobile wallets in Vietnam. The unbanked or underbanked groups are relying more significantly on these for basic financial services, which is broadening the demand for mobile wallets and improving the potential for growth prospects. The considerable growth in SMEs that adopt digital payments is expanding the number of use applications for mobile wallets, which also motivates demand.

Mobile wallets are also likely increasing in adoption due to the strategic cooperation between fintechs and telecom providers, as fintechs using telecom providors' networks make it easier for individuals and businesses in the rural area to access mobile wallets and embrace them. The increase in acceptance and trust of consumers using digital payments is also aiding mobile wallet adoption as encryption and two-factor authentication are creating significant trust in these transactions. The development of super apps, which together payments with shopping and lifestyle services, is also increasing engagement with mobile wallets. With innovation continuing in the market overall, as well as the market expanding with more merchants/experiences, the Vietnam wallet mobile wallet is virtually guaranteed to continue its market growth and development, resulting in opportunities for domestic and international participants alike.

Vietnam Mobile Wallet Market Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Vietnam mobile wallet market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Type Insights:

• Proximity
• Remote

Application Insights:

• Retail
• Hospitality and Transportation
• Telecommunication
• Healthcare
• Others

Regional Analysis:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

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Other key areas covered in the report:

• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Market Dynamics
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape
• Top Winning Strategies
• Recent Industry News
• Key Technological Trends & Development

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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