Sex Toys Market Key Insights, Drivers And Share Analysis - 2024

The Sex Toys Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions - Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Sex Toys Global Market Report 2024, The sex toys market size has grown strongly in recent years. It will grow from $34.99 billion in 2023 to $38.19 billion in 2024 at a compound annual growth rate (CAGR) of 9.1%.  The growth in the historic period can be attributed to the rising number of events and expos dedicated to sexual well-being, increasing online forums, growth in mobile apps, the rising popularity of sex-positive workshops, and rising focus on mental health.

The sex toys market size is expected to see strong growth in the next few years. It will grow to $55.01 billion in 2028 at a compound annual growth rate (CAGR) of 9.6%.  The growth in the forecast period can be attributed to the growing prevalence of sex toy subscription services, growing investment in research and development, growing participation in sex education, growing demand from the LGBT community, and rising e-commerce. Major trends in the forecast period include technological advancements, powerful G-spot stimulation, sex toys with sensors, integration of virtual reality (VR) and augmented reality (AR), and remote-controlled featured vibrators.

The expansion of e-commerce is expected to propel the growth of the sex toys market going forward. E-commerce, short for electronic commerce, refers to the buying and selling goods and services over the Internet. The expansion of e-commerce is due to mobile technology, digital marketing, logistics, and supply chain management advances, AI to personalize the buying experience, and buy-now-pay-later services. Sex toys are widely sold through e-commerce platforms due to the privacy, convenience, detailed product information, and variety they offer to consumers. For instance, in May 2024, according to the United States Census Bureau, a US-based government agency, U.S. retail e-commerce sales for the first quarter of 2024, after adjusting for seasonal variation, reached $289.2 billion, marking a 2.1 percent (±0.7%) increase compared to the fourth quarter of 2023. Therefore, the growing demand for e-commerce is driving the growth of the sex toys market.

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The sex toys market covered in this report is segmented –
1) By Product: Vibrators, Dildos, Penis Rings, Anal Toys, Masturbation Sleeves, Sex Dolls, Harnesses, Other Products
2) BY Distribution: Specialty Stores, Super market Or Hyper market, E-commerce, Mass Merchandizers
3) By End User: Female, Male, Other End Users

Major companies operating in the sex toys market are focusing on developing innovative technologies, such as AI-based sex toys, to revolutionize user experiences and enhance personalization and interactivity. AI-based sex toys refer to adult pleasure products that incorporate artificial intelligence technology to improve the user experience, interactivity, and customization. For instance, in July 2024, LELO, a Sweden-based manufacturer of adult toys and sexual wellness products, launched a new AI masturbator, a next-gen male masturbator with AI interactive mode and real-feel liquid silicone, connected via an intuitive LELO app. This innovative device offers tailor-made vibrations, intelligently adjusting to the user's preferences and responses for a highly personalized experience. The masturbator features advanced sensors that monitor usage patterns and adapt in real time, ensuring optimal stimulation. It boasts a sleek, ergonomic design for comfort, ease of use, and a range of customizable settings accessible via a companion app.

The sex toys market report table of contents includes:

1. Executive Summary
2. Sex Toys Market Characteristics
3. Sex Toys Market Trends And Strategies
4. Sex Toys Market - Macro Economic Scenario
5. Global Sex Toys Market Size and Growth

....

32. Global Sex Toys Market Competitive Benchmarking
33. Global Sex Toys Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Sex Toys Market
35. Sex Toys Market Future Outlook and Potential Analysis
36. Appendix

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