Savoury Biscuits Market - Size, Share | Forecast 2032

Savoury Biscuits Market Overview

The savoury biscuits market is witnessing significant growth due to rising consumer demand for healthier snack options that combine taste and nutrition. These biscuits, typically made from ingredients like whole grains, seeds, and herbs, cater to the increasing preference for low-sugar and high-protein snacks. As consumers become more health-conscious, there is a growing inclination towards savoury options over sweet alternatives. The market is further driven by innovations in flavors and packaging, appealing to a wide demographic, including children and adults. With expanding product portfolios, the global savoury biscuits market is poised for substantial growth.

Savoury Biscuits Market Size

The global savoury biscuits market has been experiencing steady growth, driven by rising consumer interest in healthy snacking options. In 2023, the market size was valued at approximately USD 20 billion, and it is expected to reach around USD 32.9 billion by 2032. This growth is fueled by an increasing preference for low-sugar, high-protein snacks, and the rising trend of on-the-go consumption. The market’s expansion is also supported by the introduction of innovative products and flavors that cater to diverse consumer preferences. As health trends continue to evolve, the savoury biscuits market size is anticipated to grow at a notable pace.

Savoury Biscuits Market Share

The savoury biscuits market is highly competitive, with key players such as Nestlé S.A., Kellogg Company, and Britannia Industries Limited dominating significant market share. These companies have leveraged their brand recognition, extensive distribution networks, and continuous product innovation to maintain a strong presence. Nestlé S.A. holds a substantial share due to its broad portfolio and global reach. Similarly, Kellogg Company and Britannia Industries have capitalized on their diverse product offerings and strategic market expansions. Smaller players like Parle Products Private Ltd. and Lotus Bakeries NV also contribute to the market, though on a relatively smaller scale, focusing on niche segments.

Savoury Biscuits Market Trends

The savoury biscuits market is characterized by several key trends that are shaping its growth trajectory. One prominent trend is the increasing consumer preference for healthier snacks, driving the demand for low-fat, gluten-free, and high-fiber biscuits. Additionally, the market is witnessing a surge in demand for organic and plant-based ingredients, aligning with the global shift towards sustainable and natural products. Flavour innovation, such as the introduction of exotic spices and herbs, is another trend that is attracting a broader consumer base. Lastly, convenient packaging formats are gaining popularity, catering to the on-the-go snacking culture prevalent among consumers.

Savoury Biscuits Market Analysis

The savoury biscuits market is undergoing a significant transformation, influenced by evolving consumer preferences and lifestyle changes. The market's growth is driven by the rising demand for healthier snacks, as consumers become more health-conscious and seek alternatives to sugary products. This shift has led to an increase in the production of biscuits made with whole grains, seeds, and other nutritious ingredients. Additionally, the market is benefiting from the growing trend of premiumization, with consumers willing to pay more for high-quality, artisanal products.

Geographically, the market is expanding rapidly in emerging economies due to increasing urbanization and disposable incomes, which have led to greater demand for convenient and healthy snack options. In developed markets, the focus is on product innovation and diversification to meet the demands of a more discerning consumer base. Overall, the savoury biscuits market is poised for continued growth, with manufacturers focusing on innovation and quality to capture market share.

Savoury Biscuits Market Segmentation

The savoury biscuits market is segmented into several key categories, allowing for a more targeted analysis of consumer preferences and market trends:

• Product Type:

  • Plain Biscuits: Traditional savoury options made with simple ingredients.
  • Flavored Biscuits: Biscuits enhanced with herbs, spices, cheese, and other flavorings.
  • Crackers: Light, crispy, and often low in fat, these are popular as snacks or accompaniments to cheese and dips.

• Distribution Channel:

  • Supermarkets/Hypermarkets: Major retail outlets where consumers purchase a wide variety of food products.
  • Convenience Stores: Smaller stores offering quick purchase options, including on-the-go snacks.
  • Online Retail: E-commerce platforms that provide a convenient shopping experience with home delivery.

• Region:

  • North America: A mature market with a focus on premium and organic products.
  • Europe: High demand for gluten-free and health-oriented savoury biscuits.
  • Asia-Pacific: Rapid growth due to increasing urbanization and consumer spending.
  • Rest of the World: Emerging markets with growing awareness of health and nutrition.

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Savoury Biscuits Market Growth

The savoury biscuits market is expected to grow at a CAGR of 5.90% during the period 2024-2032, driven by several key factors. The increasing demand for healthier, convenient snack options is a significant growth driver, as consumers shift away from sugary products. Moreover, rising disposable incomes, especially in emerging markets, are enabling consumers to spend more on premium and high-quality snacks. The market is also benefiting from innovations in flavors and ingredients, catering to diverse consumer preferences. As manufacturers continue to introduce new products and expand their reach, the savoury biscuits market is poised for robust growth.

Recent Developments and Challenges in the Savoury Biscuits Market

The savoury biscuits market has seen several recent developments that are shaping its future. Manufacturers are increasingly focusing on product innovation, introducing new flavors and ingredients to cater to evolving consumer preferences. For instance, the incorporation of superfoods like quinoa, chia seeds, and flaxseeds into biscuit formulations has gained traction, appealing to health-conscious consumers. Additionally, there is a growing emphasis on sustainable packaging, with companies adopting eco-friendly materials to reduce their environmental impact.

However, the market also faces challenges. The rising cost of raw materials, particularly grains and seeds, is putting pressure on manufacturers' margins. Additionally, the competitive landscape is intensifying, with numerous players vying for market share, leading to price wars and reduced profitability. Regulatory challenges, particularly related to food safety and labeling, also pose hurdles for market players. Despite these challenges, the market is expected to continue its growth trajectory, driven by innovation and consumer demand.

Key Players in the Savoury Biscuits Market

• Nestlé S.A.: A global leader in the food and beverage industry, Nestlé has a strong presence in the savoury biscuits market with a diverse product portfolio and extensive distribution network.

• Kellogg Company: Known for its breakfast cereals, Kellogg also offers a range of savoury biscuits, focusing on health and convenience. The company leverages its brand recognition and innovation capabilities to maintain a competitive edge.

• Britannia Industries Limited: A major player in the Indian market, Britannia offers a wide variety of savoury biscuits, including traditional and innovative options. The company’s strong distribution network and brand loyalty contribute to its market leadership.

• ITC Limited: Another key player in the Indian market, ITC is known for its premium savoury biscuit brands. The company focuses on quality and innovation to cater to the evolving tastes of consumers.

• Parle Products Private Ltd. (PPPL): Parle is one of India’s oldest and most trusted biscuit brands. The company offers a range of savoury biscuits that cater to both mass-market and premium segments.

• Kambly SA: A Swiss company known for its high-quality biscuits, Kambly focuses on the premium segment of the savoury biscuits market. The company emphasizes traditional recipes and artisanal production methods.

• Lotus Bakeries NV: A Belgian company with a strong presence in the European market, Lotus Bakeries is known for its unique and innovative savoury biscuit offerings. The company leverages its brand heritage and product quality to maintain a strong market position.

• Others: The savoury biscuits market also includes several regional and local players who contribute to the market’s diversity. These companies often focus on niche markets or specific consumer segments, offering unique products that cater to regional tastes and preferences.