How To Get Your Sports App Ranked On Google Play Store

The approximate figure of the number of applications in the google play store is 25,000 and counting. Play Store rapidly launches thousands of applications belonging to every category and subcategory. The biggest issue application publishers face nowadays is getting their applications identified among these thousands of apps. If you are facing the same situation, then you must understand the different methods and ways to boost the visibility of your application as well as increase the number of installations from the google play store. Here we present some ways that can help boost the rankings of your google play store. 

01. Understand your Customer and Market Competition

The first thing you have to understand for implementing an ASO strategy for your sports application is analyzing the needs of your customer and knowing your niche in the market. Market research is the crucial step here. To have a clear vision, ask the following questions to yourself.

• What basic lingo does your application users prefer to use? 

• Why should a user download and use your application? 

• How would your users describe your game application?

• What USP does your app have in comparison to your other competitors?

• How do keywords offer you an edge over your users?

• What kind of keywords do your customers target? 

• Which prominent keyword will better highlight your app’s USP?

03. Choosing the right keyword sets

After seriously addressing the above questions, brainstorming keywords should be your next step for the application. It can be anything relevant to the application and its features. There are some important points you need to remember for optimizing the keywords. Look for the highly searched keywords but not specifically the competitive ones. If your application resembles some of the popular pre-existing apps, use their names as well as the app’s description. 

04. Selecting an appropriate name for the application

Choosing a catchy and unique name for your application is not just for branding purposes. To obtain better results with ASO, you need to add all the important keywords in the title itself for the name because it will greatly affect the results of the app store searches. 

05. App Description

Generally, there are two types of description for an application, one is short and the other is a long description. If you talk about the short one, you need to have a character limit of 80 characters and you need to include all your keywords in that particular short description. It's important to describe the core functionality of your application in the description so that the users can paint a clear picture of the application they are downloading. Next comes the long description with 4000 characters. 

Keywords play an important role in the application’s long description as well. However, you should never repeat the keywords more than five times. Most users only pay attention to the first few lines of your description so it's essential to create it in an interesting and captivating way for engrossing their minds to read further. 

06. Screenshots and Promo Video

Visual elements like screenshots and videos do not directly increase your search rankings in the play store or app store. They do have some impact on the conversion rate to download, which will ultimately affect your application’s ranking. Your screenshots must showcase or display the best and most captivating feature of your application and must supplement your app’s description. It will help engage and keep the attention of downloaders who don't prefer reading texts. 

07. App Ratings

The app ratings play a very crucial role. The chances of getting a higher ranking increase when the ratings of your application increase. A nicely worded and phrased rating component within your application makes it more user-friendly and increases the ratings and reviews of your application, thus increasing the overall rating of an application. 

08. Localize

It's the responsibility of a publisher to translate the title, description, and screenshot of an application into their local languages as well. It will make your application more user-friendly and will help the users to easily associate with it. 

09. Escalate App’s traffic with External promotion 

The more traffic your app generates, the higher visibility it will get in the search results. Which is a proven fact. You need to get global recognition to stand out from the competition and increase traffic to your application. By the use of numerous social media platforms and content blogs, press and review requests, and online advertising expenditures, you must form your online presence. 

Conclusion 

The above-provided details and information discuss the ways to boost your sports application ranking on the google play store. The process of App Store Optimisation is neverending. These tips are very less in front of a lot more strategies that you can use for your app optimization, and have deeper market visibility and reach. Stay updated to know more informative details.