Exploring the Social Media Analytics Market with Growth Perspectives

The Global Social Media Analytics Market is projected to grow at a CAGR of around 26% during the forecast period, i.e., 2023-28.

Sep 4, 2024 - 12:55

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Exploring the Social Media Analytics Market with Growth Perspectives

Global Social Media Analytics Market Overview:

According to MarkNtel Advisors study the Global Social Media Analytics Market is projected to grow at a CAGR of around 26% during the forecast period, i.e., 2023-28. Most of the market expansion would be driven by the rapidly rising number of social media users due to the growing penetration of the internet & smartphones, coupled with the increasing number of e-commerce websites and significant developments in data analytics tools.

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Scope of the Social Media Analytics Market Report Segmentation

-By Application

Sales & marketing Management
Customer Experience Management
Competitive Intelligence
Risk Management & Fraud Detection
Public Safety & Law Enforcement
Others

-By Organization Size

Small & Medium Sized Enterprises
Large Enterprises

-By Development Model

On-Premises
Cloud

-By Industry Verticals

BFSI
Telecommunication & IT
Healthcare
Government & Defense
Media & Entertainment
Retail & Ecommerce
Travel & Hospitality
Others

-By Component

Software
Services

For more detailed information about the Social Media Analytics market report, click here – https://www.marknteladvisors.com/research-library/global-social-media-analytics-market.html

Geographical analysis:

-By Region

North America
South America
Europe
Middle East & Africa
Asia-Pacific

Of all regions globally, North America dominates the Social Media Analytics Market owing to a large number of social media users in the region, coupled with massive investments by companies across developed economies like the US & Canada directed toward real-time analytics for sales & marketing management and competitive intelligence in order to track user behaviors. Despite Facebook's omnipresence, several other social media platforms, like Snapchat, Instagram, etc., have been gaining immense popularity, especially among the young generation in North America. With such intense public engagement in social networking sites, several companies in the US are increasingly deploying social media analytics to gather insights into consumer behavior and, in turn, enhance their business & strategic decision-making.

Current Landscape of Social Media Analytics Market

The report delineates key market participants and thoroughly assesses their strategic approaches, trends, innovations, and manufacturing infrastructure, enabling a forecast of their market impact over the next five years. The meticulously researched data presented holds the potential to distinguish even nascent market entrants in the long term. Armed with pertinent data and actionable insights, our research report delivers a comprehensive overview of the market, empowering investors and stakeholders to establish a robust presence in the Social Media Analytics market. The research report profiles major players, including

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Oracle
IBM
Clarabridge
Talkwalker
Adobe
SAS Institute
NetBase
Digimind
Salesforce
Hootsuite
Simplify 360
Brandwatch

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