Exploring the Social Media Analytics Market with Growth Perspectives

The Global Social Media Analytics Market is projected to grow at a CAGR of around 26% during the forecast period, i.e., 2023-28.

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Sep 4, 2024 - 12:55
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Exploring the Social Media Analytics Market with Growth Perspectives

Global Social Media Analytics Market Overview:

According to MarkNtel Advisors study the Global Social Media Analytics Market is projected to grow at a CAGR of around 26% during the forecast period, i.e., 2023-28. Most of the market expansion would be driven by the rapidly rising number of social media users due to the growing penetration of the internet & smartphones, coupled with the increasing number of e-commerce websites and significant developments in data analytics tools. 

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Scope of the Social Media Analytics Market Report Segmentation

-By Application

  • Sales & marketing Management
  • Customer Experience Management
  • Competitive Intelligence
  • Risk Management & Fraud Detection
  • Public Safety & Law Enforcement
  • Others

-By Organization Size

  • Small & Medium Sized Enterprises
  • Large Enterprises

-By Development Model

  • On-Premises
  • Cloud

-By Industry Verticals

  • BFSI
  • Telecommunication & IT
  • Healthcare
  • Government & Defense
  • Media & Entertainment
  • Retail & Ecommerce
  • Travel & Hospitality
  • Others

-By Component

  • Software
  • Services

For more detailed information about the Social Media Analytics market report, click here – https://www.marknteladvisors.com/research-library/global-social-media-analytics-market.html

Geographical analysis:

-By Region

  • North America
  • South America
  • Europe
  • Middle East & Africa
  • Asia-Pacific

Of all regions globally, North America dominates the Social Media Analytics Market owing to a large number of social media users in the region, coupled with massive investments by companies across developed economies like the US & Canada directed toward real-time analytics for sales & marketing management and competitive intelligence in order to track user behaviors. Despite Facebook's omnipresence, several other social media platforms, like Snapchat, Instagram, etc., have been gaining immense popularity, especially among the young generation in North America. With such intense public engagement in social networking sites, several companies in the US are increasingly deploying social media analytics to gather insights into consumer behavior and, in turn, enhance their business & strategic decision-making.

Current Landscape of Social Media Analytics Market

The report delineates key market participants and thoroughly assesses their strategic approaches, trends, innovations, and manufacturing infrastructure, enabling a forecast of their market impact over the next five years. The meticulously researched data presented holds the potential to distinguish even nascent market entrants in the long term. Armed with pertinent data and actionable insights, our research report delivers a comprehensive overview of the market, empowering investors and stakeholders to establish a robust presence in the Social Media Analytics market. The research report profiles major players, including

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  • Oracle
  • IBM
  • Clarabridge
  • Talkwalker
  • Adobe
  • SAS Institute
  • NetBase
  • Digimind
  • Salesforce
  • Hootsuite
  • Simplify 360
  • Brandwatch

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