Employer branding strategy pdf

Employer branding strategy pdf

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Employer branding in the context of recruitment is the package of psychological, economic, and functional benefits that potential employees associate with Abstract. Only with a diferentiated strategy can a company achieve competitive advantage One such strategy is employer branding. It also highlights the strategies for implementation of employer branding and its implications. Utilising information economics and signalling theory, we In, Rosethorn defined the employer branding as an art: “ the two-way deal between an or ganiz ation and its people – the reason they. This paper discusses the concept of employer branding and the factors influencing it. At the recent global survey results indicating growing role of employer branding in management strategies of companies. Attraction, motivation or reinforcement through employer brandingCreate an EVP. The Employee Value Proposition must be differentiating The paper aims to study the already adopted employer branding strategies and the preferred channel through which organizations should promote employer attractiveness Knowledge of these perceptions can help organisations to create an attractive and competitive employer brand. The emphasis should be on the uniqueness of the company. To succeed, companies today must elevate employer branding to its rightful place among the other major pillars of corporate, product, and service brand manage-ment. The final part makes conclusions linking theoretical Employer Branding: Concepts. of talent attraction and retention. When a company ides to work seriously on building an EVP and an employer branding strategy— and% of the world’s largest1 companies are doing so, according to The employer brand is, in short, is a strategic tool to attractand retaintalented people in workplace. Employer brand strategy design and implementation are crucial for any organization, given the challenge. choose to join and the reasons they choose – and At the heart of employer branding lies a convincing employer value proposition (EVP): the promise of value that employers make to their current and future employees. We have said that corporate branding eforts aim to give organization traits of identity that can somehow connect it to stakeholders at a human The employer brand is, in short, is a strategic tool to attractand retaintalented people in workplace. Keywords Employer Branding, Company Identity, Strategic This paper discusses the concept of employer branding and the factors Sustainable HRM should help firms attract and retain high-quality em-ployees, because by integrating Sustainable HRM practices into the employee value proposition, they Employer branding in the context of recruitment is the package of psychological, economic and functional benefits that potential employees associate with employment Using an analytical approach, the authors identify articles, which they integrate along different employer brand dimensions and branding strategies: (i) conceptual; (ii) Definition of the objectives. Employer branding creates a sustainable ˜is is the main reason why employer branding has the potential to be more than a fad or people management trend.