Dietary Supplements Market: Size, Share, and Forecast 2024–2031

The global dietary supplements market was valued at USD 92.06 billion in 2024 and is expected to reach USD 179.71 billion by 2032 During the forecast period of 2025 to 2032 the market is likely to grow at a CAGR of 8.72%

Apr 10, 2025 - 15:03

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Dietary Supplements Market: Size, Share, and Forecast 2024–2031

The Dietary Supplements Market sector is undergoing rapid transformation, with significant growth and innovations expected by 2031. In-depth market research offers a thorough analysis of market size, share, and emerging trends, providing essential insights into its expansion potential. The report explores market segmentation and definitions, emphasizing key components and growth drivers. Through the use of SWOT and PESTEL analyses, it evaluates the sector’s strengths, weaknesses, opportunities, and threats, while considering political, economic, social, technological, environmental, and legal influences. Expert evaluations of competitor strategies and recent developments shed light on geographical trends and forecast the market’s future direction, creating a solid framework for strategic planning and investment decisions.

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Which are the top companies operating in the Dietary Supplements Market?

The report profiles noticeable organizations working in the water purifier showcase and the triumphant methodologies received by them. It likewise reveals insights about the share held by each organization and their contribution to the market's extension. This Global Dietary Supplements Market report provides the information of the Top Companies in Dietary Supplements Market in the market their business strategy, financial situation etc.

Abbott, GlaxoSmithKline plc, Bayer AG, Pfizer Inc., ADM, Stepan Company, International Flavors & Fragrances Inc., THE BOUNTIFUL COMPANY., DSM, Amway, Herbalife International of America, Inc., Omega Protein Corporation, Integrated BioPharma, Inc., Nu Skin Enterprises Inc., BASF SE, Surya Herbal Ltd., Bio Botanica, Inc., The Himalaya Drug Company, Ricola, Pharmavite LLC, Blackmores, Epax, and Axellus AS

Report Scope and Market Segmentation

Which are the driving factors of the Dietary Supplements Market?

The driving factors of the Dietary Supplements Market are multifaceted and crucial for its growth and development. Technological advancements play a significant role by enhancing product efficiency, reducing costs, and introducing innovative features that cater to evolving consumer demands. Rising consumer interest and demand for keyword-related products and services further fuel market expansion. Favorable economic conditions, including increased disposable incomes, enable higher consumer spending, which benefits the market. Supportive regulatory environments, with policies that provide incentives and subsidies, also encourage growth, while globalization opens new opportunities by expanding market reach and international trade.

Dietary Supplements Market - Competitive and Segmentation Analysis:

**Segments**

- By Product Type: Vitamins, Minerals, Botanicals, and Others.
- By Form: Tablets, Capsules, Powder, Liquids, and Others.
- By Distribution Channel: Pharmacies and Drug Stores, Supermarkets and Hypermarkets, Online Retail, and Others.
- By Application: Additional Supplement, Medicinal Supplement, Sports Nutrition, and Others.
- By End User: Infants, Children, Adults, Pregnant Women, and Old-Aged Population.

The global dietary supplements market is expected to witness significant growth and expansion by 2031. With the increasing trend of health and wellness consciousness among consumers, the demand for dietary supplements is experiencing a surge. The market is segmented based on product type, form, distribution channel, application, and end user. Vitamins, minerals, botanicals, and others constitute the major product types in the market. Tablets, capsules, powder, liquids, and other forms are widely available to cater to diverse consumer preferences. Pharmacies and drug stores, supermarkets and hypermarkets, online retail, and other distribution channels play a crucial role in reaching the end consumers effectively. The application segment includes additional supplement, medicinal supplement, sports nutrition, and others, showcasing the versatility of dietary supplements. Furthermore, the market serves a wide range of end users, including infants, children, adults, pregnant women, and the old-aged population.

**Market Players**

- Abbott Laboratories
- Amway
- Arkopharma Laboratoires Pharmaceutiques
- Bayer AG
- Glanbia plc
- Herbalife International of America, Inc.
- Nature's Sunshine Products, Inc.
- NOW Foods
- Nutraceutics Corporation
- Pfizer Inc.
- The Himalaya Drug Company
- The Nature's Bounty Co.

The global dietary supplements market is highly competitive and dynamic, with key players constantly focusing on innovation, product development, and strategic partnerships. Market players such as Abbott Laboratories, Amway, Arkopharma LaboratoiresThe global dietary supplements market is a highly competitive and dynamic industry with key players striving for innovation, product development, and strategic partnerships to maintain their market position and drive growth. Companies such as Abbott Laboratories, Amway, Bayer AG, and Glanbia plc are prominent players in the market, contributing significantly to the market's evolution. These companies invest heavily in research and development to introduce new and advanced products that cater to evolving consumer needs and preferences. Additionally, strategic partnerships with retailers, health professionals, and e-commerce platforms help expand their reach and visibility in the market.

Abbott Laboratories, a leading player in the global dietary supplements market, has a diverse product portfolio that caters to various segments and consumer preferences. The company's focus on quality, innovation, and consumer education has helped it build a strong brand reputation and customer loyalty. Amway, another major player in the market, is known for its direct selling model and a wide range of dietary supplements that target different health needs. The company's global presence and robust distribution network have been instrumental in its growth and market success.

Bayer AG, a well-established pharmaceutical and healthcare company, has a strong presence in the dietary supplements market with brands like Berocca and Supradyn. The company's focus on scientific research, product efficacy, and safety standards has positioned it as a trusted player in the market. Glanbia plc, a global nutrition company, specializes in sports nutrition, weight management, and wellness products, including dietary supplements. The company's focus on product innovation, quality ingredients, and partnerships with athletes and fitness enthusiasts have helped it gain a competitive edge in the market.

Herbalife International of America, Inc., Nature's Sunshine Products, Inc., NOW Foods, and Nutraceutics Corporation are other key players in the global dietary supplements market known for their comprehensive product offerings, quality standards, and consumer engagement strategies. These companies leverage digital marketing, social media influencers, and educational campaigns to connect with consumers and build brand loyalty. Pfizer**Market Players**
- Abbott
- GlaxoSmithKline plc
- Bayer AG
- Pfizer Inc.
- ADM
- Stepan Company
- International Flavors & Fragrances Inc.
- THE BOUNTIFUL COMPANY.
- DSM
- Amway
- Herbalife International of America, Inc.
- Omega Protein Corporation
- Integrated BioPharma, Inc.
- Nu Skin Enterprises Inc.
- BASF SE
- Surya Herbal Ltd.
- Bio Botanica, Inc.
- The Himalaya Drug Company
- Ricola
- Pharmavite LLC
- Blackmores
- Epax
- Axellus AS

The global dietary supplements market is highly competitive and dynamic, with a plethora of key players shaping the industry landscape. These companies are constantly striving for innovation, product development, and strategic collaborations to maintain their market position and propel growth. Abbott, a leading player in the market, boasts a diverse product portfolio catering to various consumer segments. Their investment in quality, innovation, and consumer education has fostered a strong brand reputation and customer loyalty. GlaxoSmithKline plc, another prominent player, is known for its wide range of dietary supplements focused on health and wellness needs. Bayer AG, with brands like Berocca and Supradyn, places a strong emphasis on scientific research and product efficacy, solidifying its position as a trusted market player. Pfizer Inc., a well-established pharmaceutical company, leverages its expertise to provide

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Key Benefits for Industry Participants and Stakeholders: –

Industry drivers, trends, restraints, and opportunities are covered in the study.
Neutral perspective on the Dietary Supplements Market scenario
Recent industry growth and new developments
Competitive landscape and strategies of key companies
The Historical, current, and estimated Dietary Supplements Market size in terms of value and size
In-depth, comprehensive analysis and forecasting of the Dietary Supplements Market

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historical data and forecast (2024-2031) of the following regions are covered in Chapters

The countries covered in the Dietary Supplements Market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, and Rest of the Middle East and Africa

Detailed TOC of Dietary Supplements Market Insights and Forecast to 2031

Part 01: Executive Summary

Part 02: Scope Of The Report

Part 03: Research Methodology

Part 04: Dietary Supplements Market Landscape

Part 05: Pipeline Analysis

Part 06: Dietary Supplements Market Sizing

Part 07: Five Forces Analysis

Part 08: Dietary Supplements Market Segmentation

Part 09: Customer Landscape

Part 10: Regional Landscape

Part 11: Decision Framework

Part 12: Drivers And Challenges

Part 13: Dietary Supplements Market Trends

Part 14: Vendor Landscape

Part 15: Vendor Analysis

Part 16: Appendix

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