D John Carlson: Strategic Advisor - Marketing Consultant
Return on investment in marketing is maximised when the customer is at the centre of the strategic planning process. Many businesses claim to be customer focused, but few are – resulting in higher marketing costs and a lower average customer lifetime value.
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Return on investment in marketing is maximised when the customer is at the centre of the strategic planning process. Many businesses claim to be customer focused, but few are – resulting in higher marketing costs and a lower average customer lifetime value.
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