Analyzing the marketing environment pdf
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Analyzing the marketing environment pdf
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analysis of the i nternal environment. After reading this chapter, you should be able to: Explain the nature of the business environment, and the relationship between the fi rm and its environment. 1, · The present paper accomplished a documentary study of the main techniques used for the. Understand the problems of dealing with the micro and macro environments. Describe the relationship between the elements of the business environment Although analysing the external environment is essential forLEARNING OBJECTIVES.
